Category Archives: Database

NSAA Beginner Conversion Project to Launch 3rd Year!


We are excited to announce the 3rd year of the NSAA Beginner Conversion project. NSAA, RRC, and Ascent360 have come together to create a program to help better understand the beginner customer. Learn who they are, why they started, and how to keep them coming back. Learning about your beginner skier or rider is imperative to ensure a successful future for the ski industry.

Unsure of what the Beginner Conversion study is or how it could be of value for your Resort? Read the NSAA program summary below to learn more about the study and why you should participate.

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5.5 Uses For A Customer Database

At Ascent360 many of our clients include well known outdoor brands who are at various stages of their journey towards the implementation or use of a Customer Database. We’ve learned a lot from them over the years and thought this was worth sharing.

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10.5 Ways To Be A Great Retailer

Article Update: Since I wrote this article Amazon have announced that they will begin 1 hour delivery in Manhattan. No reason why retailers can’t do this too, see point #5 below. Here’s a link to the Amazon Forbes Article.

When we (Ascent360) talk to our retailer clients and prospects, we often discuss the following as they relate to this ever changing, omni channel world.

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The best approach to implementing Customer Database? Crawl, Walk, Run…

Part 1 of a 3 part series – The Crawl Phase

We all want to be doing more and better in our roles.  For today’s marketer, that means embracing the opportunity to use technology + data to build strong customer relationships that are direct and relevant so we can drive greater business results. The goal; be more strategic and less reactionary. Every marketer in the outdoor industry we speak with is eager to improve upon what they are doing today, take greater advantage of digital opportunities, data, targeting and more.

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