Category Archives: Digital Marketing

Upcoming Webinar: Holiday Playbook

The Holiday Playbook: Sleigh Revenue This Season With These Top Campaigns

The holiday season is one of the most chaotic times for marketers as they prepare for the busiest shopping months of the year. While you are running fast, make sure you take a minute to pause and ensure you have the top campaigns ready to go this year. Join us as we walk through the top holiday campaigns you should be running this year!

Read more ...

Reaching the Unengaged

There are 96 days until Christmas, 65 days until Black Friday, and 86 days until Cyber Monday. When you think about it, it’s really not that far away, so planning your marketing strategy sooner rather than later is essential. Something important to think about within your strategy is how you are talking to your unengaged customers. The holidays are a great time to engage those who may not have purchased in months or even years. First, identify who those customers are and then speak to them where they are listening. Once you begin communicating with them again, you may win them back as a lifelong customer!

Read more ...

Email Marketing Tips for this Holiday Season

Email Marketing Tips for this Holiday Season

With the average retailer sending up to 25% more emails during the holiday season, how can your company’s holiday campaigns stand out among the rest and avoid the spam bin?

Read more ...

Email Testing Practices that will Change Your Life

As the number one form of internal and external communication in business, email has become a main driver for professional success. Many aspects of what makes communication effective in a person to person conversation can dissipate when translated over the digital landscape. Being able to effectively deliver smart dialogue to customers can be critial to the growth of your business.

Read more ...

5 Easy Steps to be a Data-Driven Marketer

With the word “data” popping up more and more, it’s easy to see that there’s great importance in it. Various tools and systems are now being created to help marketers see the potential and need for utilizing their data. The thing is, according to Teradata’s 2015 Global Data-Driven Marketing Survey “only 50% of marketers routinely apply data-driven marketing to individualize marketing messages and offers to enhance the customer experience.” Companies are now desiring a more accurate view of their business and the ability to analyze company metrics. It’s inevitable that strong data utilization will soon become a part of every profitable business…and it all starts with the data-driven marketer.

Read more ...