Category Archives: Digital Marketing

In The News: Marketing Tech Company Lands Venture Capital

DENVER BUSINESS JOURNAL – Ascent360, the Golden-based maker of marketing software, raised $1.9 million in seed-round funding it plans to use to spread the word about its technology beyond the active lifestyle and retail clients it has.

The 15-employee company announced the funding Friday. Backing came from Access Venture Partners, Nelnet, Bialla Venture Partners 2, Service Providers Capital, Rockies Venture Club and some private individual investors.

The company had expected to raise about $1 million but found more investor interest and the chance to have more resources to grow, said Scott Buelter, CEO of the three-year-old company.

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How to Market to Millennials

millenials_web

Marketing to Millennials

As the millennial generation has surpassed the size of the baby boomers, they are now the largest living generation to market towards in the United States.  They are known for their uniqueness and individuality which means traditional marketing techniques are not useful when advertising to them.  Instead, creative marketing towards their interests (not their wallets) leads to positive thinking about your brand. Millennials like to be engaged; they don’t just want products fed to them, they want an experience.  In order to capture their attention, generate valuable content that relates to their interests or provides information that is useful to them.  Because this generation is moving so quickly, it is crucial that your content and marketing methods are up to date and relevant to what millennials are looking for.  Use the following strategies to capture the attention of this young and social generation.

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2016 Holiday Tips and Trends

Fall is here and along with the changing seasons comes the need to nail down your holiday shopping strategy. As we saw last year, holiday shopping is starting earlier every year. With consumers starting their shopping as early as September, it is important to make sure you are ready as early as possible. Part of being ready is knowing what is coming. Looking at the top trends every year can help you craft a strategy that will lead to a successful holiday season.

According to Signal, e-commerce retail shopping is set to increase by 18% making it vital that your digital shopping experience is up to speed with the larger competitors such as Amazon and Zappos. With many consumers switching to purchasing on mobile, it is more important than ever that your mobile site and check out experience is the best experience it can be for the consumer. A lost sale during the holidays isn’t just about the lost profit, it is about losing that customer forever. Holidays are a great time to attract new customers, make sure you are doing everything you can to make them a repeat purchaser once the holiday season has finished. So what can you do to make sure you have a successful season? These few trends are worth a look at:

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4 Steps to Creating Great Facebook Campaigns

Now that you’ve learned how to push an audience segment from Audience Selector to Facebook Custom Audiences, the next step is creating Facebook campaigns. To begin, you’ll want to login to your Facebook Business Manager Account and navigate to the Power Editor. From here, you can click on ‘Create Campaign’ in the upper left hand corner in order to get started.

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New Feature: Facebook Integration

Facebook Integration

How to Utilize Facebook to Talk to Your Customers & Gain New Ones

Ascent360 is excited to announce our newest release and customer portal enhancement: Facebook Audiences Integration. In addition to building segments to build email and direct mail lists, or simply export them, our clients now have the option to push those same segmented lists directly into their Facebook for Business accounts! Talk to existing customers through the creation of a custom audience or use that same segment to build a “look-a-like” model and reach prospective customers. With over 900 million visits every day to Facebook, you can now talk to your customers and prospects where they are spending the most time.

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