Category Archives: drip

Email Marketing Best Practices | Ascent360

Email Marketing Best Practices

Email marketing remains one of the most important forms of communication to your customers and one of the best ways to gain leads that turn into customers. However, there are some things you should know before blasting them to your contact lists. When used correctly, emails can create powerful communication and interaction with your prospects and customers. Read on to learn some Best Practices for Email Marketing.

Read more ...

Email Automation Series- Up-sell Drip Emails

Up-sell Drip Email Campaign

Why You Should Have One

Drip campaigns are a series of pre-written, automated emails sent to a group of existing customers. Adding an up-sell component to the drip campaign personalizes the email and allows the customer to see products or services that are similar or slightly above in value or price from what they already purchased. The goal of up-sell drip emails is to focus on existing customers and gain repeat purchases. By subtly suggesting the customer needs something else and sending a string of emails through a drip campaign, companies can work smarter by saving time and increasing sales.

Read more ...