Category Archives: email marketing

New Download: The Marketing Playbook Guide

 

NEW Download: The Marketing Playbook-Guide

Download it here!

With a limited amount of time and resources, it is hard for companies to know which campaigns are the most critical to be launched first and how to use their data to set them up. In this playbook, we will talk through ten data-driven campaigns you should be running along with how to create them. While you are running fast, make sure you take a minute to pause and ensure you have the top campaigns ready to go!

Read more ...

The Difference Between a CDP and an ESP

 

Data is the foundation to a strong marketing program. Personalization, predictive modeling, dynamic content- all these keywords that we continue to hear are gathered around the same concept; using data to drive your decisions. While ESP’s are evolving and can handle more marketing automation than they have in the past, there is one critical piece they cannot do. ESP’s cannot give you a single view of your customer. To achieve this, you must have a central location where all data sources feed into. This is known as Customer Data Platform (CDP).

Read more ...

Canada’s Anti-Spam Legislation

Understanding Canadian Anti-Spam Legislation

As of June 1st, 2017, the transitional period for commercial electronic messages ended and the three-year mandatory review for CASL is in effect. All Commercial Electronic Messages (CEMs) sent to or from Canada are under CASL jurisdiction. This is notable because CASL is one of the toughest laws for email marketers of its kind and effects how email marketers will gather leads and retain them.

Read more ...

Email Marketing Tips for this Holiday Season

Email Marketing Tips for this Holiday Season

With the average retailer sending up to 25% more emails during the holiday season, how can your company’s holiday campaigns stand out among the rest and avoid the spam bin?

Read more ...

Email Testing Practices that will Change Your Life

As the number one form of internal and external communication in business, email has become a main driver for professional success. Many aspects of what makes communication effective in a person to person conversation can dissipate when translated over the digital landscape. Being able to effectively deliver smart dialogue to customers can be critial to the growth of your business.

Read more ...