Category Archives: email marketing

Email Testing Practices that will Change Your Life

As the number one form of internal and external communication in business, email has become a main driver for professional success. Many aspects of what makes communication effective in a person to person conversation can dissipate when translated over the digital landscape. Being able to effectively deliver smart dialogue to customers can be critial to the growth of your business.

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Magnify Your Marketing this Holiday Season!

With Cyber Monday being less than 150 days away, it’s definitely time to start thinking about your plan of attack when it comes to marketing to your prospects and customers. According to a Google Consumer Survey, 30% of shoppers will begin their holiday shopping before Halloween. There’s quite a bit of work that goes into holiday season planning so you’ll want to embrace these trends for 2017. If you do, you’ll be a step ahead of your competitors. The earlier you start, the more top-of-mind your company will be and the more successful holiday season you will have!

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Case Study: Browse Abandonment Emails

CASE STUDY: BROWSE ABANDONMENT EMAILS

TURNING UNKNOWN TRAFFIC INTO REVENUE

 

OVERVIEW
We all want our customers to browse our site and find something they can’t live without the very first time. Unfortunately, that’s not always the case. According to Pew Research, 79% of people shop online or on their mobile device. Fortunately, because of this, getting a full-view of your customer and seeing who has browsed your website is possible and can provide extremely valuable information when converting prospects to customers. An Ascent360 customer utilized their customer data platform to first look at who was browsing then abandoning their website. The second part was to create a browse abandonment email campaign that led to incredible results.

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Email Marketing Best Practices | Ascent360

Email Marketing Best Practices

Email marketing remains one of the most important forms of communication to your customers and one of the best ways to gain leads that turn into customers. However, there are some things you should know before blasting them to your contact lists. When used correctly, emails can create powerful communication and interaction with your prospects and customers. Read on to learn some Best Practices for Email Marketing.

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