Category Archives: email marketing

Email Automation Series- Up-sell Drip Emails

Up-sell Drip Email Campaign

Why You Should Have One

Drip campaigns are a series of pre-written, automated emails sent to a group of existing customers. Adding an up-sell component to the drip campaign personalizes the email and allows the customer to see products or services that are similar or slightly above in value or price from what they already purchased. The goal of up-sell drip emails is to focus on existing customers and gain repeat purchases. By subtly suggesting the customer needs something else and sending a string of emails through a drip campaign, companies can work smarter by saving time and increasing sales.

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Email Automation Series-Survey/Customer Feedback

Survey/Customer Feedback

Why You Should Have One

Like the Post Purchase Product Review Email, an email asking for customer feedback or to take a quick survey can go a long way. This survey, however, goes beyond simply reviewing a product or service. This can range from customer service experience, to ease of purchase, to feedback on an event they just attended, or perhaps a hotel or resort they just returned from. These emails and surveys are easy to create and can give you invaluable information that you otherwise couldn’t have received. Capturing customer testimonials as well as taking the customer through the post-purchase journey allows them to feel like a part of the brand. Who knows, maybe they will even refer a friend if they had a great experience!

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Email Automation Series- Birthday Emails

Birthday Emails

Why You Should Have One

Let’s be honest, everyone loves celebrating their birthday. Even if you say you don’t, you know it feels pretty awesome when someone remembers it. Flowers delivered, a surprise cupcake when you get home, or maybe even some donuts at work are always a nice surprise. As adults, life gets in the way and sometimes we even forget or simply don’t want to acknowledge and tell others that it’s our birthday. The point is, telling someone happy birthday is never a bad thing and offering them a little special gift for their birthday is even better! With high open rates, your message will be read, well received, and your offer probably taken up on. Birthday emails cultivate brand loyalty and are a powerful way to grow your business. Everyone likes the sentimental surprise of a birthday gift, make sure you are giving one to your customers!

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Email Automation Series- Anniversary Emails

Anniversary Emails

Every six months or so, I’d receive an email from the beautiful Turks and Caicos resort my husband and I honeymooned at in October 2014, and every time that email came through to my inbox, I’d forward it to him with a “sad face,” and a comment saying, “let’s go back!” The email was sentimental and beautiful. The resort knew we went on our honeymoon there because we took advantage of a special honeymoon package. Finally, a couple months ago we decided to take advantage of that exclusive email offer and go back to our honeymoon spot! The anniversary emails did their job. The resort received a repeat customer and we received an amazing deal. Win-win!

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Email Automation Series – Loyalty Emails

Why You Should Have One

Ever signed up for a product or service just because you could get discounts if you were a member? That’s what a loyalty program is, and more than likely, around 20% of your customers make up 80% of your revenue. What does that mean exactly? It means that keeping those 20% happy and satisfied is extremely important to your business. Creating a loyalty email program can help you win them over and keep them coming back, but even a little can go a long way. Loyalty programs have two main functions: To incentivize and obtain new customers and to reward existing, loyal customers. Enticing and giving them something different and better than a regular customer is one of the easiest ways to grow your revenue and customer base. 

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