Category Archives: holiday shopping

How to Maximize Your Black Friday/Cyber Monday Sales

Black Friday, Cyber Monday Best Practices

Two of the most important holiday shopping days of the year are Black Friday and Cyber Monday. People are looking for a great deal and often perusing both your site and your competitors to weigh the best deal. At this time of the year, loyalty tends to go out the window. People want to take advantage of a good deal no matter what the company.

Black Friday focuses on in-store deals, while Cyber Monday focuses on e-commerce. The hysteria and madness around the two holidays leading up to Christmas is a great way to generate more revenue and obtain new customers looking for the “deal of a lifetime.” Having great sales on these two days can make up most of your yearly sales.

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Download the Holiday Playbook

Download the Holiday Playbook Webinar: Sleigh Revenue This Season With These Top Campaigns

If you missed our webinar yesterday, you can now download it here!

The holiday season is one of the most chaotic times for marketers as they prepare for the busiest shopping months of the year. Salesforce.com predicts consumers will complete 50 percent of their holiday shopping by Sunday, December 3, and 80 percent by Friday, December 15. Additionally, they also said that this year’s Cyber Week — the days between Thursday, November 23 and Monday, November 27 — will include the deepest discounts and the highest rate of free shipping, two primary motivators for consumers when deciding whether or not to buy online. So, while you are running fast, make sure you take a minute to pause and ensure you have the top campaigns ready to go.

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Upcoming Webinar: Holiday Playbook

The Holiday Playbook: Sleigh Revenue This Season With These Top Campaigns

The holiday season is one of the most chaotic times for marketers as they prepare for the busiest shopping months of the year. While you are running fast, make sure you take a minute to pause and ensure you have the top campaigns ready to go this year. Join us as we walk through the top holiday campaigns you should be running this year!

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Email Marketing Tips for this Holiday Season

Email Marketing Tips for this Holiday Season

With the average retailer sending up to 25% more emails during the holiday season, how can your company’s holiday campaigns stand out among the rest and avoid the spam bin?

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Magnify Your Marketing this Holiday Season!

With Cyber Monday being less than 150 days away, it’s definitely time to start thinking about your plan of attack when it comes to marketing to your prospects and customers. According to a Google Consumer Survey, 30% of shoppers will begin their holiday shopping before Halloween. There’s quite a bit of work that goes into holiday season planning so you’ll want to embrace these trends for 2017. If you do, you’ll be a step ahead of your competitors. The earlier you start, the more top-of-mind your company will be and the more successful holiday season you will have!

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