Category Archives: holiday trends

Infographic: 2016 Holiday Marketing Guide

2016 Holiday Marketing Guide

Every holiday season, we see different trends and forecasts in purchasing behavior. For the 2016 season, the main differences from previous years is the continued growth of online sales and the explosion of mobile commerce. As mentioned before, it is more important than ever to focus on mobile efforts as retail sales on a smartphone doubled year over year. To gain the most from your holiday marketing, we have prepared the below infographic for your use! See more below!

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Top Five Holiday Marketing Campaigns

Now is the perfect time to start creating your Holiday Marketing Campaign for the 2016 Christmas season.  As companies tend to advertise physical products in order to boost end of the year sales, these unique campaigns offer a different approach.  In spite of the Holiday Season, here are some of the best Holiday Marketing Campaigns from some of the nation’s top retail brands.

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Keys to a Successful 2016 Holiday Marketing Campaign


November is here. Halloween is over, the leaves are starting to fall, and the weather is getting colder. The holidays are just around the corner and the hustle and bustle of the season is about to begin. November 1st marks the day when most people begin their holiday shopping. The stores are full of gifts, wrapping paper, and décor making everyone feel festive.

According to the National Retail Federation (NRF), this holiday season is predicted to be even greater than last year with retail sales set to increase 3.6% and online sales set to increase between 7% to 10%. With holiday shopping sales set to increase, do you have the marketing pieces ready to capture a piece of the pie?

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2016 Holiday Tips and Trends

Fall is here and along with the changing seasons comes the need to nail down your holiday shopping strategy. As we saw last year, holiday shopping is starting earlier every year. With consumers starting their shopping as early as September, it is important to make sure you are ready as early as possible. Part of being ready is knowing what is coming. Looking at the top trends every year can help you craft a strategy that will lead to a successful holiday season.

According to Signal, e-commerce retail shopping is set to increase by 18% making it vital that your digital shopping experience is up to speed with the larger competitors such as Amazon and Zappos. With many consumers switching to purchasing on mobile, it is more important than ever that your mobile site and check out experience is the best experience it can be for the consumer. A lost sale during the holidays isn’t just about the lost profit, it is about losing that customer forever. Holidays are a great time to attract new customers, make sure you are doing everything you can to make them a repeat purchaser once the holiday season has finished. So what can you do to make sure you have a successful season? These few trends are worth a look at:

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Time Is Running Out – The Holidays Are Almost Here

With the holidays just around the corner, time is running out for shopping for those last minute holiday presents. Though many might have completed their holiday buying already, there are still a lot of last minute shoppers that have yet to even start. As a retailer, it is important to push hard the last couple of weeks and give customers a chance to pick up last minute items from you. So what exactly should you be promoting?

Free Shipping or Guaranteed Delivery

Free shipping day is this Friday, December 18th. After this date, many stores cannot ensure Christmas delivery. With online shopping gaining more traction than ever, if you have the opportunity to promote free shipping or guaranteed holiday delivery, now is the time to put these offers front and center. When time gets short, consumers are more likely to abandon brand loyalty and instead purchase with the company that best meets their needs.

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