Category Archives: holiday

The Holiday Present Companies Want: Data they can Use

The Holiday Present Companies Want: Data they can Use

When you think about marketing to prospects and customers around the holidays, you probably don’t first think of data. You likely think of beautiful creative, festive words, big deals, and attracting the most people you can. The thing is, you can’t have a successful holiday season without good, usable data. Breaking through the clutter is possible when you analyze and smartly use your data. Because at the end of the day, data’s just data until you use it, right?

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How to Maximize Your Black Friday/Cyber Monday Sales

Black Friday, Cyber Monday Best Practices

Two of the most important holiday shopping days of the year are Black Friday and Cyber Monday. People are looking for a great deal and often perusing both your site and your competitors to weigh the best deal. At this time of the year, loyalty tends to go out the window. People want to take advantage of a good deal no matter what the company.

Black Friday focuses on in-store deals, while Cyber Monday focuses on e-commerce. The hysteria and madness around the two holidays leading up to Christmas is a great way to generate more revenue and obtain new customers looking for the “deal of a lifetime.” Having great sales on these two days can make up most of your yearly sales.

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What Happens After the Holiday Boom?

 

Start 2018 Off Strong!

2017 flew by, didn’t it? And with the holidays fast approaching, you don’t make the mistake of not following up after the holidays and losing potential customers! It’s important to speak to the market that may want to take advantage of post-holiday sales, use their gift card or those who return their gifts in hopes to replace it with something else.

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Download the Holiday Playbook

Download the Holiday Playbook Webinar: Sleigh Revenue This Season With These Top Campaigns

If you missed our webinar yesterday, you can now download it here!

The holiday season is one of the most chaotic times for marketers as they prepare for the busiest shopping months of the year. Salesforce.com predicts consumers will complete 50 percent of their holiday shopping by Sunday, December 3, and 80 percent by Friday, December 15. Additionally, they also said that this year’s Cyber Week — the days between Thursday, November 23 and Monday, November 27 — will include the deepest discounts and the highest rate of free shipping, two primary motivators for consumers when deciding whether or not to buy online. So, while you are running fast, make sure you take a minute to pause and ensure you have the top campaigns ready to go.

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Upcoming Webinar: Holiday Playbook

The Holiday Playbook: Sleigh Revenue This Season With These Top Campaigns

The holiday season is one of the most chaotic times for marketers as they prepare for the busiest shopping months of the year. While you are running fast, make sure you take a minute to pause and ensure you have the top campaigns ready to go this year. Join us as we walk through the top holiday campaigns you should be running this year!

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