With the holidays just around the corner, time is running out for shopping for those last minute holiday presents. Though many might have completed their holiday buying already, there are still a lot of last minute shoppers that have yet to even start. As a retailer, it is important to push hard the last couple of weeks and give customers a chance to pick up last minute items from you. So what exactly should you be promoting?
Free Shipping or Guaranteed Delivery
Free shipping day is this Friday, December 18th. After this date, many stores cannot ensure Christmas delivery. With online shopping gaining more traction than ever, if you have the opportunity to promote free shipping or guaranteed holiday delivery, now is the time to put these offers front and center. When time gets short, consumers are more likely to abandon brand loyalty and instead purchase with the company that best meets their needs.