Category Archives: Loyalty

The Holiday Present Companies Want: Data they can Use

The Holiday Present Companies Want: Data they can Use

When you think about marketing to prospects and customers around the holidays, you probably don’t first think of data. You likely think of beautiful creative, festive words, big deals, and attracting the most people you can. The thing is, you can’t have a successful holiday season without good, usable data. Breaking through the clutter is possible when you analyze and smartly use your data. Because at the end of the day, data’s just data until you use it, right?

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Email Automation Series – Loyalty Emails

Why You Should Have One

Ever signed up for a product or service just because you could get discounts if you were a member? That’s what a loyalty program is, and more than likely, around 20% of your customers make up 80% of your revenue. What does that mean exactly? It means that keeping those 20% happy and satisfied is extremely important to your business. Creating a loyalty email program can help you win them over and keep them coming back, but even a little can go a long way. Loyalty programs have two main functions: To incentivize and obtain new customers and to reward existing, loyal customers. Enticing and giving them something different and better than a regular customer is one of the easiest ways to grow your revenue and customer base. 

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How to Market to Millennials

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Marketing to Millennials

As the millennial generation has surpassed the size of the baby boomers, they are now the largest living generation to market towards in the United States.  They are known for their uniqueness and individuality which means traditional marketing techniques are not useful when advertising to them.  Instead, creative marketing towards their interests (not their wallets) leads to positive thinking about your brand. Millennials like to be engaged; they don’t just want products fed to them, they want an experience.  In order to capture their attention, generate valuable content that relates to their interests or provides information that is useful to them.  Because this generation is moving so quickly, it is crucial that your content and marketing methods are up to date and relevant to what millennials are looking for.  Use the following strategies to capture the attention of this young and social generation.

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Do You Value Loyalty?

Do You Value Loyalty? Why you should be spending money rewarding existing customers instead of aquiring new ones.

Are you contemplating adding a Loyalty Program to your toolbox of marketing strategies? Increase your customer retention – keep them happy, loved and wanted – by incentivizing your customers and giving them a reason to keep coming back to visit your store or website often. Who doesn’t love an incentive to return? Whether you are a retailer, a manufacturer or a ski resort there is no reason to not reward your best customers for their loyalty.

Building a long term relationship with your customers is key. Did you know that it’s 3 to 5 times more expensive to acquire a new customer than it is to upsell or keep an existing customer?

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