Category Archives: marketing automation

Warning: You're Losing Money by Not Using a Customer Data Platform

Customer Data Platform

Helping to grow revenue and drive engagement, Ascent360 resides in the business of creating needle moving campaigns for any marketer. The term CDP, or Customer Data Platform, has recently emerged as the solution to companies needs for accessing better customer data and using that data to drive personalized engagement. Companies now see having a CDP as an integral part of helping to increase their ROI. These SaaS (Software as a Service)-based platforms provide highly targeted, omni-channel marketing strategies direct to customers and prospects. They also allow the company to get a complete view of the customer, no matter the touch-point. Ascent360 solves marketing problems that many companies are dealing with. Our technology combines data from multiple sources, such as point of sale, e-commerce, and email sign-up, and feeds that data into one cloud-based customer database allowing you to see a full 360 view of your customer. Using this combined data, you are then able to segment and analyze your customer base to create targeted and personalized marketing campaigns. Ascent360 integrates with the tools you already use to then push these personalized campaigns to marketing channels such as Facebook, Google, Direct Mail, and any Email Service Provider being used. We then pull that data back into our platform as well to see what is working, what is not, and help you make smarter marketing decisions.

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Email Automation Series- Post Purchase Product Review

Post Purchase Product Review Emails

Why You Should Have One

Most people now look to reviews before making any purchase from a purse to a new car. In today’s day and age, reviews are everything. Having your customers share their feedback on a recent purchase is not only useful to your other customers but also useful to you as a company. You need to be aware of what people are saying, whether good or bad, and take action on any items that need your attention through post purchase product review emails. On the flip side, customers are more likely to purchase your product or service if the rating is 5-stars. Win-win!

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Email Automation Series- Anniversary Emails

Anniversary Emails

Every six months or so, I’d receive an email from the beautiful Turks and Caicos resort my husband and I honeymooned at in October 2014, and every time that email came through to my inbox, I’d forward it to him with a “sad face,” and a comment saying, “let’s go back!” The email was sentimental and beautiful. The resort knew we went on our honeymoon there because we took advantage of a special honeymoon package. Finally, a couple months ago we decided to take advantage of that exclusive email offer and go back to our honeymoon spot! The anniversary emails did their job. The resort received a repeat customer and we received an amazing deal. Win-win!

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How Mammoth Mountain Ski Area Optimized Its Marketing Channels to Reduce Cost and Increase Revenue

Ascent360 is hosting an Educational Session!

Planning on attending the Amplify 2017 this year?  Scott Buelter, CEO of Ascent360, will be presenting in an educational session on how to optimize marketing channels to reduce cost and increase revenue. California’s best resort for skiing, snowboarding, and snowmobiling, Mammoth Mountain Ski Area utilized campaign automation, a critical piece to obtaining and retaining customers. By hitting their customers and prospects with the right message at the right time, Mammoth gained customers, reduced cost, and increased revenue. Learn more about how to use non-traditional marketing channels to enhance your company’s reach, in turn, keeping your costs low and becoming more profitable!  

Can’t make it to the session? Sign up here for our webinar!

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Press Release: AscentCRM Turns the Corner to Become Ascent360

Golden, CO, November 10, 2016 – Ascent360, LLC, is the new name for the successful cloud-based customer analytics company formerly known as AscentCRM.

“We are dedicated to giving our clients very robust, comprehensive insight into their customers,” said Scott Buelter, CEO of Ascent360. “The new name reflects the work we’ve done to get to this point of giving you a full 360-degree view of the customer. We don’t just give you surface data, such as how many emails are opened. Our custom-built customer data platform allows our customers to drill down and dig around, delivering marketing segmentation, revenue attribution, customer reporting and much more.”

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