Category Archives: marketing automation

Press Release: AscentCRM Turns the Corner to Become Ascent360

Golden, CO, November 10, 2016 – Ascent360, LLC, is the new name for the successful cloud-based customer analytics company formerly known as AscentCRM.

“We are dedicated to giving our clients very robust, comprehensive insight into their customers,” said Scott Buelter, CEO of Ascent360. “The new name reflects the work we’ve done to get to this point of giving you a full 360-degree view of the customer. We don’t just give you surface data, such as how many emails are opened. Our custom-built customer data platform allows our customers to drill down and dig around, delivering marketing segmentation, revenue attribution, customer reporting and much more.”

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Email Automation Series – Re-Engagement Emails

Email Automation Series: Re-Engagement Emails

Why You Should Have One

There comes a time in every business when a subscriber needs to either be woken up, or let go. If your engagement rates are starting to decline, it could be because you haven’t cleansed inactive subscribers out of your list and subscribers are starting to get fatigued. Remember that your communication needs to be a two way street and if your subscribers are no longer engaged with your brand, then it may be time to let them go which allows you to focus on worthwhile prospects and customers. Continuing to send email to an inactive subscriber can not only decrease your marketing programs engagement rates, but can also take a hit to your budget. In order to avoid spending money on subscribers that are no longer interested, it is important to build out a Re-engagement strategy you can stick to!

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Email Automation Series – Abandoned Cart Emails

Are you Leaving Money on the Table?

Why You Should Have One

You may do a great job of helping customers along the sales process when they are in your store and ready to purchase, but what about if they are purchasing online? Are you hitting them during the process to make sure you aren’t losing a sale? According to Shopify, 67.45% of all shopping carts become abandoned before the sale ever goes through. These customers are hot leads and ready to act. Sending an abandoned cart email to remind these individuals that their items are still available, offering an incentive to buy,  or giving the feeling that their item will be lost if they don’t act now will help you secure sales that could have otherwise been lost. If you aren’t sending this type of email, you are leaving a lot of potential sales and revenue on the table.

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Email Automation Series – Win Back Emails

Pushing the Next Purchase: Win Back Emails

Why You Should Have One

Are you looking for ways to get back your customers who you have not seen in a while? Whether they are missing from visiting your brick & mortar store or you just haven’t seen them on your ecom site in forever – a Win Back Campaign that focuses on the “We Miss You!” message is a great way to wake these customers up and encourage them to re-engage with you. Winning back the attention of a previous customer is far more budget friendly than acquiring someone new. So where do you start? First identify the list. Second, focus on creative. We have found that the look and feel of the email (or email stream) is just as important as the subject line you use to entice your customers to come back. Having done a few of these types of campaigns recently for some of our clients, we have developed a good “stash” of sample emails to spark the creative juices for your email design. Third, create an inciting subject line that will get them to engage. A few suggestions of some tried and true subject lines are below.

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Email Automation Series – The Welcome Email

Automation Series: All About the Welcome Email

Why You Should Have One

As mentioned in our previous, Email Automation blog post, a welcome email is one of the easiest and most beneficial emails you can create. A Welcome Email will have one of your highest engagement rates of any email as you are hitting the individual at the moment they are interested. This is your chance to welcome new subscribers, tell them the benefits of being on the list, set expectations and possibly convert an interest into a sale. This is your first impression, make sure it counts!

Catching them at their first interaction has also been shown to improve their engagement later on. According to a study by Return Path, a subscriber that reads the initial welcome email is far more likely to read future messages from the brand. Welcome emails are also read around 42 percent more often than promotional messages. This allows for a great opportunity to engage and convert your subscriber right off the bat. In addition, a welcome email can also help to improve list quality. If anyone unsubscribes, bounces or the email simply does not exist, you are able to remove these email addresses from your program, helping your deliverability rates down the road.

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