Category Archives: marketing strategy

New Download: The Marketing Playbook Guide

 

NEW Download: The Marketing Playbook-Guide

Download it here!

With a limited amount of time and resources, it is hard for companies to know which campaigns are the most critical to be launched first and how to use their data to set them up. In this playbook, we will talk through ten data-driven campaigns you should be running along with how to create them. While you are running fast, make sure you take a minute to pause and ensure you have the top campaigns ready to go!

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The Difference Between a CDP and an ESP

 

Data is the foundation to a strong marketing program. Personalization, predictive modeling, dynamic content- all these keywords that we continue to hear are gathered around the same concept; using data to drive your decisions. While ESP’s are evolving and can handle more marketing automation than they have in the past, there is one critical piece they cannot do. ESP’s cannot give you a single view of your customer. To achieve this, you must have a central location where all data sources feed into. This is known as Customer Data Platform (CDP).

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The Holiday Present Companies Want: Data they can Use

The Holiday Present Companies Want: Data they can Use

When you think about marketing to prospects and customers around the holidays, you probably don’t first think of data. You likely think of beautiful creative, festive words, big deals, and attracting the most people you can. The thing is, you can’t have a successful holiday season without good, usable data. Breaking through the clutter is possible when you analyze and smartly use your data. Because at the end of the day, data’s just data until you use it, right?

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Reaching the Unengaged

There are 96 days until Christmas, 65 days until Black Friday, and 86 days until Cyber Monday. When you think about it, it’s really not that far away, so planning your marketing strategy sooner rather than later is essential. Something important to think about within your strategy is how you are talking to your unengaged customers. The holidays are a great time to engage those who may not have purchased in months or even years. First, identify who those customers are and then speak to them where they are listening. Once you begin communicating with them again, you may win them back as a lifelong customer!

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Upcoming Webinar: The Resort Playbook

The Resort Playbook: 10 Data-Driven Campaigns You Should Be Running 

When: Wednesday, June 14, 2017, 12:00 PM – 1:00 PM MST

Where: Sign up Here!              

With a limited amount of time and resources, it is hard for resorts to know which campaigns are the most critical to be launched first and how to use their data to set them up. In this webinar, we will talk through ten data-driven campaigns you should be running along with how to create them, and creative examples we love!

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