Category Archives: marketing strategy

Top Five Holiday Marketing Campaigns

Now is the perfect time to start creating your Holiday Marketing Campaign for the 2016 Christmas season.  As companies tend to advertise physical products in order to boost end of the year sales, these unique campaigns offer a different approach.  In spite of the Holiday Season, here are some of the best Holiday Marketing Campaigns from some of the nation’s top retail brands.

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Email Best Practices Webinar

Attend the Email Best Practices Webinar presented by Bronto

Ascent360 and Bronto’s Email 101 Webinar

Learn how personalized email campaigns can increase conversions, earn customer loyalty and drive revenue for your brand.  Both Lynn Edgar, Channel Manager at Bronto Software, and Scott Buelter, President of Ascent360, are hosting a webinar on Tuesday, December 6th.  They’ll run through powerful strategies, simple tactics and results from successful, well-known online retailers.  Meant to enhance your current email campaign strategy, this session provides a whole new branding perspective.

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Keys to a Successful 2016 Holiday Marketing Campaign

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November is here. Halloween is over, the leaves are starting to fall, and the weather is getting colder. The holidays are just around the corner and the hustle and bustle of the season is about to begin. November 1st marks the day when most people begin their holiday shopping. The stores are full of gifts, wrapping paper, and décor making everyone feel festive.

According to the National Retail Federation (NRF), this holiday season is predicted to be even greater than last year with retail sales set to increase 3.6% and online sales set to increase between 7% to 10%. With holiday shopping sales set to increase, do you have the marketing pieces ready to capture a piece of the pie?

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NSAA Beginner Conversion Project to Launch 3rd Year!

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We are excited to announce the 3rd year of the NSAA Beginner Conversion project. NSAA, RRC, and Ascent360 have come together to create a program to help better understand the beginner customer. Learn who they are, why they started, and how to keep them coming back. Learning about your beginner skier or rider is imperative to ensure a successful future for the ski industry.

Unsure of what the Beginner Conversion study is or how it could be of value for your Resort? Read the NSAA program summary below to learn more about the study and why you should participate.

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How to Market to Millennials

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Marketing to Millennials

As the millennial generation has surpassed the size of the baby boomers, they are now the largest living generation to market towards in the United States.  They are known for their uniqueness and individuality which means traditional marketing techniques are not useful when advertising to them.  Instead, creative marketing towards their interests (not their wallets) leads to positive thinking about your brand. Millennials like to be engaged; they don’t just want products fed to them, they want an experience.  In order to capture their attention, generate valuable content that relates to their interests or provides information that is useful to them.  Because this generation is moving so quickly, it is crucial that your content and marketing methods are up to date and relevant to what millennials are looking for.  Use the following strategies to capture the attention of this young and social generation.

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