Category Archives: marketing strategy

2016 Holiday Tips and Trends

Fall is here and along with the changing seasons comes the need to nail down your holiday shopping strategy. As we saw last year, holiday shopping is starting earlier every year. With consumers starting their shopping as early as September, it is important to make sure you are ready as early as possible. Part of being ready is knowing what is coming. Looking at the top trends every year can help you craft a strategy that will lead to a successful holiday season.

According to Signal, e-commerce retail shopping is set to increase by 18% making it vital that your digital shopping experience is up to speed with the larger competitors such as Amazon and Zappos. With many consumers switching to purchasing on mobile, it is more important than ever that your mobile site and check out experience is the best experience it can be for the consumer. A lost sale during the holidays isn’t just about the lost profit, it is about losing that customer forever. Holidays are a great time to attract new customers, make sure you are doing everything you can to make them a repeat purchaser once the holiday season has finished. So what can you do to make sure you have a successful season? These few trends are worth a look at:

Read more ...

Scott Presenting at OIA Rendezvous

oiarendezvous_2

OIA Rendezvous – Denver, CO

Are you passionate about the outdoor industry and interested in learning more about protecting our land, creating innovative gear and expanding the outdoor industry community? If so, then OIA Rendezvous is the event for you or your company to attend. Learn about this ever changing industry and how your company or brand can learn, adapt and grow to become a driving force within an industry so many are passionate about. Within the event are numerous educational tracks that provide high quality content and collaboration with fellow OIA members to help foster a healthy outdoor economy. As a part of that education track, Scott Buelter, the President of Ascent360, will be presenting on how to best utilize your marketing spend and talk to your customers where they are listening. Speaking details are below.

Attending OIA? Contact us to set up some talk business or allow us to show you around our home town!

Read more ...

Heading to Interbike!

interbike

Ascent360 is headed to Interbike!

Interbike is an industry trade show held in Las Vegas, Nevada with one simple goal; to unite an industry. According to Interbike.com, the show is held once a year to bring the bicycle industry together to meet and talk through different business objectives. So why would we, a software company, be attending a bike industry event? Well, good question! With many clients in the bike industry including Mike’s Bikes and The Accell North America brands, we feel it is important to continually attend industry leading events such as these to better understand what hurdles our clients are facing as well as understand where the industry is headed. We work with our clients to create and execute successful marketing strategies, and without a good grasp of the industry, our help can only go so far. 

Are you or your company planning to attend Interbike this year? If so, let us know and we can show you how we can help your company drive the most revenue from your marketing efforts. Or at the very least, let us get you a drink! It is Las Vegas after all….

Read more ...

4 Steps to Creating Great Facebook Campaigns

Now that you’ve learned how to push an audience segment from Audience Selector to Facebook Custom Audiences, the next step is creating Facebook campaigns. To begin, you’ll want to login to your Facebook Business Manager Account and navigate to the Power Editor. From here, you can click on ‘Create Campaign’ in the upper left hand corner in order to get started.

Read more ...

New Feature: Facebook Integration

Facebook Integration

How to Utilize Facebook to Talk to Your Customers & Gain New Ones

Ascent360 is excited to announce our newest release and customer portal enhancement: Facebook Audiences Integration. In addition to building segments to build email and direct mail lists, or simply export them, our clients now have the option to push those same segmented lists directly into their Facebook for Business accounts! Talk to existing customers through the creation of a custom audience or use that same segment to build a “look-a-like” model and reach prospective customers. With over 900 million visits every day to Facebook, you can now talk to your customers and prospects where they are spending the most time.

Read more ...