Category Archives: metrics

Email Marketing Tips for this Holiday Season

Email Marketing Tips for this Holiday Season

With the average retailer sending up to 25% more emails during the holiday season, how can your company’s holiday campaigns stand out among the rest and avoid the spam bin?

Read more ...

Ascent360 Hosting Two Upcoming Webinars

We will be hosting two webinars in the next couple of weeks and would love for you to join us. In them, you will learn more about increasing your ROI through effective campaigns and communication. Read on for more information about both webinars!

 

Read more ...

Infographic: 2016 Holiday Marketing Guide

2016 Holiday Marketing Guide

Every holiday season, we see different trends and forecasts in purchasing behavior. For the 2016 season, the main differences from previous years is the continued growth of online sales and the explosion of mobile commerce. As mentioned before, it is more important than ever to focus on mobile efforts as retail sales on a smartphone doubled year over year. To gain the most from your holiday marketing, we have prepared the below infographic for your use! See more below!

Read more ...

New Product Enhancement: Audience Selector

Putting Segmentation and Data Mining in the Hands of Marketing

Customer segmentation and personalization is key in creating effective marketing campaigns, but creating different segments can be time consuming and difficult. Often the power of creating these lists lies outside of the marketing department and in the hands of technology who must create complex code to create such lists. Marketers need tools that allow them to do complicated data mining and segmentation in order to see who the customer is, create effective campaigns, and be able to execute these campaigns in a timely manner. Ascent360 has worked hard to make this a top priority in our software. We understand that importance of placing the power back with marketing and have launched a new version of Audience Selector that will help our clients do just that. With simple drag and drop software, list building is easier than ever. Look through your transactional, customer, and email data to easily build compelling campaigns such as a Lapsed Customer Winback or a Pre-Arrival/Post-Departure stream. With all of your data in one place, the segments you can create are endless.

Read more ...

Do You Value Loyalty?

Do You Value Loyalty? Why you should be spending money rewarding existing customers instead of aquiring new ones.

Are you contemplating adding a Loyalty Program to your toolbox of marketing strategies? Increase your customer retention – keep them happy, loved and wanted – by incentivizing your customers and giving them a reason to keep coming back to visit your store or website often. Who doesn’t love an incentive to return? Whether you are a retailer, a manufacturer or a ski resort there is no reason to not reward your best customers for their loyalty.

Building a long term relationship with your customers is key. Did you know that it’s 3 to 5 times more expensive to acquire a new customer than it is to upsell or keep an existing customer?

Read more ...