Category Archives: metrics

Webinar: 5 Key Customer Metrics to Measure

Do you believe/trust the data you have? Do you act on the insights discovered within the data? What is done when an insight doesn’t jive with your brand narrative? Part 1 of this webinar will focus on empowering your organization to build an enriching experience for each customer by employing 5 metrics to simplify your data’s complexity and to better understand the significance of what your customer is really ‘telling’ you.

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Email Marketing Tips for this Holiday Season

Email Marketing Tips for this Holiday Season

With the average retailer sending up to 25% more emails during the holiday season, how can your company’s holiday campaigns stand out among the rest and avoid the spam bin?

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Ascent360 Hosting Two Upcoming Webinars

We will be hosting two webinars in the next couple of weeks and would love for you to join us. In them, you will learn more about increasing your ROI through effective campaigns and communication. Read on for more information about both webinars!

 

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Infographic: 2016 Holiday Marketing Guide

2016 Holiday Marketing Guide

Every holiday season, we see different trends and forecasts in purchasing behavior. For the 2016 season, the main differences from previous years is the continued growth of online sales and the explosion of mobile commerce. As mentioned before, it is more important than ever to focus on mobile efforts as retail sales on a smartphone doubled year over year. To gain the most from your holiday marketing, we have prepared the below infographic for your use! See more below!

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New Product Enhancement: Audience Selector

Putting Segmentation and Data Mining in the Hands of Marketing

Customer segmentation and personalization is key in creating effective marketing campaigns, but creating different segments can be time consuming and difficult. Often the power of creating these lists lies outside of the marketing department and in the hands of technology who must create complex code to create such lists. Marketers need tools that allow them to do complicated data mining and segmentation in order to see who the customer is, create effective campaigns, and be able to execute these campaigns in a timely manner. Ascent360 has worked hard to make this a top priority in our software. We understand that importance of placing the power back with marketing and have launched a new version of Audience Selector that will help our clients do just that. With simple drag and drop software, list building is easier than ever. Look through your transactional, customer, and email data to easily build compelling campaigns such as a Lapsed Customer Winback or a Pre-Arrival/Post-Departure stream. With all of your data in one place, the segments you can create are endless.

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