Marketing to Millennials
As the millennial generation has surpassed the size of the baby boomers, they are now the largest living generation to market towards in the United States. They are known for their uniqueness and individuality which means traditional marketing techniques are not useful when advertising to them. Instead, creative marketing towards their interests (not their wallets) leads to positive thinking about your brand. Millennials like to be engaged; they don’t just want products fed to them, they want an experience. In order to capture their attention, generate valuable content that relates to their interests or provides information that is useful to them. Because this generation is moving so quickly, it is crucial that your content and marketing methods are up to date and relevant to what millennials are looking for. Use the following strategies to capture the attention of this young and social generation.