Category Archives: Uncategorized

How To Convert Prospects to Customers

In this series of Growing Revenue + Driving Engagement, we will be walking you through some powerful campaign ideas of how you can Acquire Prospects, Convert Customers, Increase your Customer Base/Spend, and Retain/Re-engage Customers. Keep visiting our blog to learn how using your existing data can convert prospects into customers that keep coming back!

Read more ...

Case Study: Ski Resort Uses Triggered Campaigns to Convert Passholders

 

Merchant: Mission Ridge Ski Area
Location: Wenatchee, Washington
Platforms: Ascent360, MailChimp, Siriusware, Facebook
Bottom Line: Businesses looking to foster long-term relationships with guests can use triggered campaigns to better understand their audiences’ needs.

Read more ...

Warning: You're Losing Money by Not Using a Customer Data Platform

Customer Data Platform

Helping to grow revenue and drive engagement, Ascent360 resides in the business of creating needle moving campaigns for any marketer. The term CDP, or Customer Data Platform, has recently emerged as the solution to companies needs for accessing better customer data and using that data to drive personalized engagement. Companies now see having a CDP as an integral part of helping to increase their ROI. These SaaS (Software as a Service)-based platforms provide highly targeted, omni-channel marketing strategies direct to customers and prospects. They also allow the company to get a complete view of the customer, no matter the touch-point. Ascent360 solves marketing problems that many companies are dealing with. Our technology combines data from multiple sources, such as point of sale, e-commerce, and email sign-up, and feeds that data into one cloud-based customer database allowing you to see a full 360 view of your customer. Using this combined data, you are then able to segment and analyze your customer base to create targeted and personalized marketing campaigns. Ascent360 integrates with the tools you already use to then push these personalized campaigns to marketing channels such as Facebook, Google, Direct Mail, and any Email Service Provider being used. We then pull that data back into our platform as well to see what is working, what is not, and help you make smarter marketing decisions.

Read more ...

Email Automation Series – Loyalty Emails

Why You Should Have One

Ever signed up for a product or service just because you could get discounts if you were a member? That’s what a loyalty program is, and more than likely, around 20% of your customers make up 80% of your revenue. What does that mean exactly? It means that keeping those 20% happy and satisfied is extremely important to your business. Creating a loyalty email program can help you win them over and keep them coming back, but even a little can go a long way. Loyalty programs have two main functions: To incentivize and obtain new customers and to reward existing, loyal customers. Enticing and giving them something different and better than a regular customer is one of the easiest ways to grow your revenue and customer base. 

Read more ...

Speaking at Outdoor Retailer Winter Market

Ascent360 is hosting an Educational Session!

Planning on attending the Outdoor Retailer Winter Market this year?  Scott Buelter, CEO of Ascent360, will be presenting on how to optimize marketing efforts to reach customers where they are spending their time.  Many companies currently market via traditional marketing channels such as Direct Mail and Email Marketing.  However, this session will discuss the best marketing tactics to reach customers through other channels such as Facebook and Google.  So, forget wasting your time and money on outdated marketing techniques that are ineffective and begin to modernize your advertising.  By optimizing your spend and extending your reach through more modern networks, you can dramatically reduce your marketing costs while increasing your revenue.

Read more ...