Category Archives: Uncategorized

Speaking at Outdoor Retailer Winter Market

Ascent360 is hosting an Educational Session!

Planning on attending the Outdoor Retailer Winter Market this year?  Scott Buelter, CEO of Ascent360, will be presenting on how to optimize marketing efforts to reach customers where they are spending their time.  Many companies currently market via traditional marketing channels such as Direct Mail and Email Marketing.  However, this session will discuss the best marketing tactics to reach customers through other channels such as Facebook and Google.  So, forget wasting your time and money on outdated marketing techniques that are ineffective and begin to modernize your advertising.  By optimizing your spend and extending your reach through more modern networks, you can dramatically reduce your marketing costs while increasing your revenue.

Read more ...

Use Case: Turn Post-Purchase Data into Insights & Income

Data is one of the most valuable assets to a company. It provides insight into what people are buying, how much they are spending, and most importantly, who they are. But getting a clear view into this data is often a challenge. Only so much can be pulled out of each island of data you have. Your Point of Sale system will show you what is being purchased and how much you are earning while your email sign up will tell you who is interested in your company. But how do you know if those email subscribers ever turn out to be customers? A Customer Data Platform (CDP) can help you gain valuable knowledge from your data. By combining all data sources into the CDP, analytics can then be run to provide key statistics such as Lifetime Customer Value, Customer vs Prospect ratio and RFM Score. From there, segments can be built to execute more effective marketing campaigns.

Thinking through how exactly to use this data and how best to gain value from it can be difficult. The best way to look at how valuable this type of information can be, is to look more closely into a use case. Below we will walk through a customer journey to better understand the benefits of a Customer Data Platform.

Read more ...

Email Best Practices Webinar

Attend the Email Best Practices Webinar presented by Bronto

Ascent360 and Bronto’s Email 101 Webinar

Learn how personalized email campaigns can increase conversions, earn customer loyalty and drive revenue for your brand.  Both Lynn Edgar, Channel Manager at Bronto Software, and Scott Buelter, President of Ascent360, are hosting a webinar on Tuesday, December 6th.  They’ll run through powerful strategies, simple tactics and results from successful, well-known online retailers.  Meant to enhance your current email campaign strategy, this session provides a whole new branding perspective.

Read more ...

Keys to a Successful 2016 Holiday Marketing Campaign


November is here. Halloween is over, the leaves are starting to fall, and the weather is getting colder. The holidays are just around the corner and the hustle and bustle of the season is about to begin. November 1st marks the day when most people begin their holiday shopping. The stores are full of gifts, wrapping paper, and décor making everyone feel festive.

According to the National Retail Federation (NRF), this holiday season is predicted to be even greater than last year with retail sales set to increase 3.6% and online sales set to increase between 7% to 10%. With holiday shopping sales set to increase, do you have the marketing pieces ready to capture a piece of the pie?

Read more ...

Stop Wasting Money – Optimizing Customer Direct Marketing

Many companies are currently doing direct marketing via traditional channels such as direct mail and email marketing. But what if you are missing a portion of your customer base that is not engaging on those channels? Marketers now need to optimize their efforts to talk to customers where they are spending their time. Through Facebook, Google and other channels, you can now reach your customers where you haven’t been able to before. In addition, you can build a “look alike” model on these channels to target people that look like your best customers. By optimizing your spend and extending your reach, you can reduce your marketing costs while increasing your revenues.

Click here to download the OIA presentation