Category Archives: Uncategorized

Email Automation Series – Loyalty Emails

Why You Should Have One

Ever signed up for a product or service just because you could get discounts if you were a member? That’s what a loyalty program is, and more than likely, around 20% of your customers make up 80% of your revenue. What does that mean exactly? It means that keeping those 20% happy and satisfied is extremely important to your business. Creating a loyalty email program can help you win them over and keep them coming back, but even a little can go a long way. Loyalty programs have two main functions: To incentivize and obtain new customers and to reward existing, loyal customers. Enticing and giving them something different and better than a regular customer is one of the easiest ways to grow your revenue and customer base. 

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Speaking at Outdoor Retailer Winter Market

Ascent360 is hosting an Educational Session!

Planning on attending the Outdoor Retailer Winter Market this year?  Scott Buelter, CEO of Ascent360, will be presenting on how to optimize marketing efforts to reach customers where they are spending their time.  Many companies currently market via traditional marketing channels such as Direct Mail and Email Marketing.  However, this session will discuss the best marketing tactics to reach customers through other channels such as Facebook and Google.  So, forget wasting your time and money on outdated marketing techniques that are ineffective and begin to modernize your advertising.  By optimizing your spend and extending your reach through more modern networks, you can dramatically reduce your marketing costs while increasing your revenue.

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Use Case: Turn Post-Purchase Data into Insights & Income

Data is one of the most valuable assets to a company. It provides insight into what people are buying, how much they are spending, and most importantly, who they are. But getting a clear view into this data is often a challenge. Only so much can be pulled out of each island of data you have. Your Point of Sale system will show you what is being purchased and how much you are earning while your email sign up will tell you who is interested in your company. But how do you know if those email subscribers ever turn out to be customers? A Customer Data Platform (CDP) can help you gain valuable knowledge from your data. By combining all data sources into the CDP, analytics can then be run to provide key statistics such as Lifetime Customer Value, Customer vs Prospect ratio and RFM Score. From there, segments can be built to execute more effective marketing campaigns.

Thinking through how exactly to use this data and how best to gain value from it can be difficult. The best way to look at how valuable this type of information can be, is to look more closely into a use case. Below we will walk through a customer journey to better understand the benefits of a Customer Data Platform.

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Email Best Practices Webinar

Attend the Email Best Practices Webinar presented by Bronto

Ascent360 and Bronto’s Email 101 Webinar

Learn how personalized email campaigns can increase conversions, earn customer loyalty and drive revenue for your brand.  Both Lynn Edgar, Channel Manager at Bronto Software, and Scott Buelter, President of Ascent360, are hosting a webinar on Tuesday, December 6th.  They’ll run through powerful strategies, simple tactics and results from successful, well-known online retailers.  Meant to enhance your current email campaign strategy, this session provides a whole new branding perspective.

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Keys to a Successful 2016 Holiday Marketing Campaign

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November is here. Halloween is over, the leaves are starting to fall, and the weather is getting colder. The holidays are just around the corner and the hustle and bustle of the season is about to begin. November 1st marks the day when most people begin their holiday shopping. The stores are full of gifts, wrapping paper, and décor making everyone feel festive.

According to the National Retail Federation (NRF), this holiday season is predicted to be even greater than last year with retail sales set to increase 3.6% and online sales set to increase between 7% to 10%. With holiday shopping sales set to increase, do you have the marketing pieces ready to capture a piece of the pie?

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