Category Archives: Uncategorized

Email Automation Series – Abandoned Cart Emails

Are you Leaving Money on the Table?

Why You Should Have One

You may do a great job of helping customers along the sales process when they are in your store and ready to purchase, but what about if they are purchasing online? Are you hitting them during the process to make sure you aren’t losing a sale? According to Shopify, 67.45% of all shopping carts become abandoned before the sale ever goes through. These customers are hot leads and ready to act. Sending an abandoned cart email to remind these individuals that their items are still available, offering an incentive to buy,  or giving the feeling that their item will be lost if they don’t act now will help you secure sales that could have otherwise been lost. If you aren’t sending this type of email, you are leaving a lot of potential sales and revenue on the table.

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Email Automation Series – Win Back Emails

Pushing the Next Purchase: Win Back Emails

Why You Should Have One

Are you looking for ways to get back your customers who you have not seen in a while? Whether they are missing from visiting your brick & mortar store or you just haven’t seen them on your ecom site in forever – a Win Back Campaign that focuses on the “We Miss You!” message is a great way to wake these customers up and encourage them to re-engage with you. Winning back the attention of a previous customer is far more budget friendly than acquiring someone new. So where do you start? First identify the list. Second, focus on creative. We have found that the look and feel of the email (or email stream) is just as important as the subject line you use to entice your customers to come back. Having done a few of these types of campaigns recently for some of our clients, we have developed a good “stash” of sample emails to spark the creative juices for your email design. Third, create an inciting subject line that will get them to engage. A few suggestions of some tried and true subject lines are below.

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New Product Enhancement: Audience Selector

Putting Segmentation and Data Mining in the Hands of Marketing

Customer segmentation and personalization is key in creating effective marketing campaigns, but creating different segments can be time consuming and difficult. Often the power of creating these lists lies outside of the marketing department and in the hands of technology who must create complex code to create such lists. Marketers need tools that allow them to do complicated data mining and segmentation in order to see who the customer is, create effective campaigns, and be able to execute these campaigns in a timely manner. Ascent360 has worked hard to make this a top priority in our software. We understand that importance of placing the power back with marketing and have launched a new version of Audience Selector that will help our clients do just that. With simple drag and drop software, list building is easier than ever. Look through your transactional, customer, and email data to easily build compelling campaigns such as a Lapsed Customer Winback or a Pre-Arrival/Post-Departure stream. With all of your data in one place, the segments you can create are endless.

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Email Automation Series – The Welcome Email

Automation Series: All About the Welcome Email

Why You Should Have One

As mentioned in our previous, Email Automation blog post, a welcome email is one of the easiest and most beneficial emails you can create. A Welcome Email will have one of your highest engagement rates of any email as you are hitting the individual at the moment they are interested. This is your chance to welcome new subscribers, tell them the benefits of being on the list, set expectations and possibly convert an interest into a sale. This is your first impression, make sure it counts!

Catching them at their first interaction has also been shown to improve their engagement later on. According to a study by Return Path, a subscriber that reads the initial welcome email is far more likely to read future messages from the brand. Welcome emails are also read around 42 percent more often than promotional messages. This allows for a great opportunity to engage and convert your subscriber right off the bat. In addition, a welcome email can also help to improve list quality. If anyone unsubscribes, bounces or the email simply does not exist, you are able to remove these email addresses from your program, helping your deliverability rates down the road.

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Ascent360 Headed to Nashville

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NSAA National Convention & Tradeshow – May 18- 21, 2016

Ascent360 will be in Nashville, Tennessee attending the NSAA National Convention and Tradeshow from May 18th through the 21st. One breakout session during the event will be on the Beginner Conversion project. Ascent360 is the technology powering this project. If you have time, please check out the session to find out exciting stats found during the project’s 2nd year. If you are in attendance, please contact us for to review our software, have a quick talk about what we could do for you, or to simply catch up over a cold beverage.

A little bit about NSAA:

The National Ski Areas Association is the trade association for ski area owners and operators. It represents 325 alpine resorts that account for more than 90 percent of the skier/snowboarder visits nationwide. Additionally, it has 472 supplier members who provide equipment, goods and services to the mountain resort industry.

NSAA analyzes and distributes ski industry statistics; produces annual conferences and tradeshows; produces a bimonthly industry publication and is active in state and federal government affairs. The association also provides educational programs and employee training materials on industry issues including OSHA, ADA and NEPA regulations and compliance; environmental laws and regulations; state regulatory requirements; aerial tramway safety; and resort operations and guest service.

The association’s primary objective is to meet the needs of ski area owners and operators nationwide and to foster, stimulate and promote growth in the industry.