Category Archives: Uncategorized

Email Automation

Email remains one of the most important forms of communication to your customers. While many companies are aware and executing bulk email sends, implementing email automation as part of your marketing strategy is what will separate your company from the rest. Behavioral marketing is the key to increased customer retention, loyalty, and revenue. If it is not already a part of your marketing strategy, it needs to be.

What is Email Automation?

Automated email campaigns are emails that send based off of a specific action. It could be signing up for your newsletter, making a purchase, visiting your website, or simply celebrating a birthday. These types of campaigns show significantly higher engagement rates with an increase in opens and clicks due to the relevant and timely content the email provides. The best thing about automated emails? Once you set them up, they continue to send when the defined action has been met without even lifting a finger. Want to learn more and find out a couple simple campaigns you can set up? Continue below!

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Exclusion Groups: It's Not Rude to Exclude

It's Not Rude to Exclude: Why You Need Exclusion Group

At Ascent360, we are constantly stressing the importance of knowing your audience. And, after putting crucial time and consideration into developing a targeted audience for each of your email marketing campaigns, it’s worth noting that it can be just as important to determine whether there are people in that group that you shouldn’t send to. Creating an exclusion group can help you target only the right people for your message.

Oftentimes, there are good reasons to exclude subscribers from a campaign in order to keep communications with your database as relevant as possible. And, with Ascent’s insight into the demographics and most recent actions and purchase behaviors of your customers, there is no excuse not to know your customers and speak to them accordingly.

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8 Things You Probably Didn't Know About AscentCRM

8 Things you probably didn't know about AscentCRM

Today’s consumer is now firmly in control of their own destiny, having complete control over which companies earn the right to communicate with them through digital channels.  Abuse that trust and that right is removed with the click of an unsubscribe link.  The business world is swimming in an ever raising tide of customer data and that tide raises all ships.  AscentCRM works with companies large and small to help turn that data into insight.  Insight that ensures they are sending the right message, to the right person at the right time, thus maintaining that level of trust and turning relationships, with the right customers, into profit.

So, who is this company called AscentCRM you ask?  Here are some interesting things you may not know about us.

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CIO Review Selects AscentCRM for 20 Most Promising Digital Marketing Solution Providers 2015

Annual list showcases the 20 Most Promising Digital Marketing Solution Providers 2015. AscentCRM makes it to CIO Review’s top Digital Marketing Solution Providers list for its expertise in helping companies realize greater value from integrated customer data leading to increased revenue.

FREMONT, CA—August 31, 2015CIO Review has chosen AscentCRM for its 20 Most Promising Digital Marketing Providers 2015. The positioning is based on the evaluation of AscentCRM’s offering web-based software that enables highly targeted, multi-channel communications direct to prospects and customers.

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