Scott Buelter, President at Ascent360 and Molly Holmes, Direct Marketing & CRM Manager at Mammoth Resorts speaking at The Denver Digital Summit.
Your customer base is changing, as are the channels they are listening on. This session will show you how to identify the customers you should be targeting. It will also show you how to optimize your marketing channels to drive increased engagement and ROI from those segments. Hear how Mammoth Mountain Resorts has used this ideology to gain more value from their marketing efforts with our co-presenter from Mammoth Mountain. See what they are doing, how they are messaging to them, and the results they have seen.
Speaking Time: Wednesday, June 28th @ 4:40 pm
Presenters: Scott Buelter and Molly Holmes
Session Description: How are you reaching the unengaged? Stop wasting money on channels that aren’t performing.
After this session, you’ll be able to:
1. Know what customers you should be focusing on and how you find them from your own data.
2. Know which marketing channels you should be using to reach your customers to drive higher marketing ROI.
3. Know what your investment strategy should look like to achieve the marketing goals you are looking for.
As president of Ascent360, Scott leads the strategy and vision for the company. Previously, Scott ran the CRM practice at Leisure Trends Group (LTG) as well as the Digital Marketing, Data Analysis and Data Quality at Merkle and Experian. Scott has experience working with global brands including Nike, Disney, Royal Caribbean, Loews Hotels, American Express, Samsung and many others. Scott has an MBA from the University of California at Irvine. He has also studied at the University of San Diego and the London School of Economics as well as IES in both Berlin and Vienna.
Molly Holmes is a marketing innovator in the ski industry with an extensive background in market research, database marketing, and CRM. She has successfully lead a number of ski resorts in North America by helping them leverage technology, optimize channels and harness the power of customer data to deliver one-to-one communication and manage effective automated marketing campaigns.
Currently, Molly oversees a team of digital marketers, analysts, and campaign automation engineers. She focuses on driving incremental visitation and revenue using data-driven insights and engaging content for the four Mammoth Resorts brands: Mammoth Mountain, June Mountain, Bear Mountain and Snow Summit.