Scott Buelter, CEO of Ascent360, presented in an educational session on how to optimize marketing channels to reduce cost and increase revenue. California’s best resort for skiing, snowboarding, and snowmobiling, Mammoth Mountain Ski Area utilized campaign automation, a critical piece to obtaining and retaining customers. By hitting their customers and prospects with the right message at the right time, Mammoth gained customers, reduced cost, and increased revenue.
Learn more about how to use non-traditional marketing channels to enhance your company’s reach, in turn, keeping your costs low and becoming more profitable!
What You Will Find In This Presentation:
- To whom you should market: Knowing your customer is key
- Where you should market to these people: Find where your customers are listening and market to them there
- What your investment strategy should look like: Your customers are more valuable than your prospects