Located on the crest of the Cascade Range in Washington, Stevens Pass receives abundant snowfall making it one of the top locations for Washington residents. Stevens Pass caters heavily to day travelers from the surrounding areas. With a variety of terrain, Stevens Pass is an ideal location for all ski levels. Night skiing allows the resort to be open longer hours enabling skiers to take full advantage of the beautiful resort. Through database segmentation and omni-channel marketing, Stevens Pass was able to deliver the right message to the right audience where they were listening.
What You Will Find In This Case Study:
- Client Overview
- Client Challenge
- How Ascent360 was able to find a profitable solution through database segmentation and increase ROI
- Results, metrics and other key takeaways