Ascent360 is headed to Interbike!
Interbike is an industry trade show held in Las Vegas, Nevada with one simple goal; to unite an industry. According to Interbike.com, the show is held once a year to bring the bicycle industry together to meet and talk through different business objectives. So why would we, a software company, be attending a bike industry event? Well, good question! With many clients in the bike industry including Mike’s Bikes and The Accell North America brands, we feel it is important to continually attend industry leading events such as these to better understand what hurdles our clients are facing as well as understand where the industry is headed. We work with our clients to create and execute successful marketing strategies, and without a good grasp of the industry, our help can only go so far.
Are you or your company planning to attend Interbike this year? If so, let us know and we can show you how we can help your company drive the most revenue from your marketing efforts. Or at the very least, let us get you a drink! It is Las Vegas after all….
Wondering whether this show is right for you? The following information was taken from Interbike.com to give you more context on the show and why you or your company should attend:
Why Smart Bicycle Retailers Know They Need to Attend Interbike
Calling all bicycle retailers.
Would you invest three days of your life and $1,500 to ensure that your business thrives in 2017?
Or would you rather put all your trust in what you read online and hear from your vendors? Are your supplier’s priorities the same as yours? Those are the questions you need to ask yourself when contemplating attending the Interbike Expo and Conference in 2016.
We are living in a rapidly changing retail environment, and predicting where the next shift will be is something every vendor and every retailer in the bicycle industry is trying to figure out. The only thing that is truly predictable at this point is that today’s consumer expectation is much different than it was five years ago and we need to address it. How each company plans to address this issue should be of critical concern to you and your business.
The bicycle industry is a relationship based business and we can’t lose sight of this. Your customers buy from you because of your relationship with them. In the same way, you choose who you trust and who you want to do business with. The Interbike Conference and Expo affords you the unique opportunity to meet with hundreds of principles of companies and talk to them about your business and convey to them, in no uncertain terms, what you expect from them.
Don’t you want to shake the hand of the company’s principle and ask them, eye to eye, what is their vision for the future? How closely is that future tied to the independent retailer? How seriously do they understand and treat your concerns and struggles? Interbike is the perfect opportunity to have these conversations to learn things you can’t find online and that your sales rep will never tell you.
Make the decision to invest in Interbike 2016 now. If you haven’t been to Interbike in a few years, it’s time to take another look. We are doing more than ever before to add value to your businesses and it’s paying off for many. From top notch education on serious business topics such as the omnichannel experience and hyper target marketing, to the latest technical seminars, to new innovative products, to the latest trends in women’s cycling, mountain biking and more, Interbike offers you all the tools you need to succeed and thrive in today’s new retail paradigm.
The time and money you invest in Interbike 2016 will come back to you ten-fold. If you still have doubts give us a call and we’ll tell you all about the amazing things happening at Interbike 2016.