Golden, CO, November 10, 2016 – Ascent360, LLC, is the new name for the successful cloud-based customer analytics company formerly known as AscentCRM.

“We are dedicated to giving our clients very robust, comprehensive insight into their customers,” said Scott Buelter, CEO of Ascent360. “The new name reflects the work we’ve done to get to this point of giving you a full 360-degree view of the customer. We don’t just give you surface data, such as how many emails are opened. Our custom-built customer data platform allows our customers to drill down and dig around, delivering marketing segmentation, revenue attribution, customer reporting and much more.”

The Colorado-based company has specialized in turning customer data into real business for more than 3 years. They aggregate hard data from a variety of sources and turn it into actionable information for things like targeted marketing plans, customer lists, campaign effectiveness analysis and more.  The cloud-based system is easy to navigate, giving power to the users to access not just basic information, but also valuable analysis such as behavioural data, purchasing trends, key performance indicators, and customer/prospect ratio.

“Rebranding AscentCRM as Ascent360 truly reflects our ability to give our customers a full view of their marketplace,” said Laura Hazlett, Director of Marketing. “It’s so important to the core of who we are as a company and the value that our customers receive, that we just had to make it part of our name.”

The comprehensive name-change and rebranding of the company includes a modified web site (www.ascent360.com) and begins November 10, 2016.

Ascent360 is a leader in aggregating customer data points from a variety of sources, delivering marketing analytics, and integrating customer marketing strategy for more than 100 brands in the outdoor, resort, and sporting retail industries. Clients include Mikes Bikes, Diamondback, Sun & Ski, and TravelPro® USA.

For more information, please contact Laura Hazlett at lhazlett@ascent360.com or (720) 863-7851.