Scott Buelter, President of Ascent360, is now on the board of the Outdoor Industry Association’s Government Affairs & Sustainable Business Innovation Committee. Scott joins other companies such as Patagonia, Osprey Packs, and Backcountry North. The OIA is a “membership-driven trade organization for the outdoor industry. In collaboration with our members, we are a force for the industry in recreation and trade policy, sustainable business innovation, and increasing outdoor participation.” 

The board of directors is responsible for providing guidance for OIA’s strategic direction, establishing the organization’s position and policies on important issues facing the industry, and monitoring OIA’s financial health and performance. “The OIA board plays a significant role in helping to guide and shape our focused work in policy, sustainability and outdoor participation on behalf of our members,” says OIA Executive Director, Amy Roberts.

Read more about Scott’s relevant experience below or read the article here!

Scott Buelter is a seasoned executive with broad experience, both inside and outside of the outdoor industry. Currently the CEO of Ascent360, a venture capital-backed software company, Scott works closely with outdoor brands, resorts, retailers and event management companies such as Smartwool, Thule, Ragnar Relay and Mammoth Resorts. In this role, Scott leads a team that helps outdoor companies better understand their end consumers and effectively communicate with them.

Over the past 10 years, Scott has been gaining a unique perspective of the outdoor industry by understanding the data that supports the industry – retail sales data, consumer habits, and ecommerce/web behavior. With Scott’s breadth of knowledge in both the outdoor industry and technology, he provides cutting-edge, data-driven marketing to an industry that has not traditionally utilized those capabilities. Prior to his work at Ascent360, Scott ran the CRM practice for the Leisure Trends Group and worked with many outdoor companies across the globe. Scott has also been responsible for the digital marketing and data analysis at Merkle and Experian, after helping another software company grow from a startup through IPO. Outside of the outdoor industry, Scott has experience working with global brands including Nike, Disney, Royal Caribbean, Loews Hotels, American Express, Samsung and many others. Scott holds his MBA from the University of California at Irvine and has studied at the University of San Diego and the London School of Economics, as well as IES in both Berlin and Vienna.



Congratulations to Scott for receiving this honor! On behalf of Ascent360, we are excited at what Scott’s experience and deep data knowledge will bring to retailers and brands within the Outdoor Industry!