OIA Rendezvous – Denver, CO
Are you passionate about the outdoor industry and interested in learning more about protecting our land, creating innovative gear and expanding the outdoor industry community? If so, then OIA Rendezvous is the event for you or your company to attend. Learn about this ever changing industry and how your company or brand can learn, adapt and grow to become a driving force within an industry so many are passionate about. Within the event are numerous educational tracks that provide high quality content and collaboration with fellow OIA members to help foster a healthy outdoor economy. As a part of that education track, Scott Buelter, the President of Ascent360, will be presenting on how to best utilize your marketing spend and talk to your customers where they are listening. Speaking details are below.
Attending OIA? Contact us to set up some talk business or allow us to show you around our home town!
Speaking Spot: Tuesday, September 27th – 10:15am: Are You Wasting Money?
HOW TO OPTIMIZE YOUR MARKETING CHANNELS TO REDUCE COST AND INCREASE REVENUE
Many companies are currently doing direct marketing via traditional channels such as direct mail and email marketing. But what if you are missing a portion of your customer base that is not engaging on those channels? Marketers now need to optimize their efforts to talk to customers where they are spending their time. Through Facebook, Google and other channels, you can now reach your customers where you haven’t been able to before. In addition, you can build a “look alike” model on these channels to target people that look like your best customers. By optimizing your spend and extending your reach, you can reduce your marketing costs while increasing your revenues.
Speaker: Scott Buelter, President, Ascent360
Tue, September 27, 2016 · 10:15 AM — 11:15 AM