Tag Archives: automated campaigns

How Mammoth Mountain Ski Area Optimized Its Marketing Channels to Reduce Cost and Increase Revenue

Ascent360 is hosting an Educational Session!

Planning on attending the Amplify 2017 this year?  Scott Buelter, CEO of Ascent360, will be presenting in an educational session on how to optimize marketing channels to reduce cost and increase revenue. California’s best resort for skiing, snowboarding, and snowmobiling, Mammoth Mountain Ski Area utilized campaign automation, a critical piece to obtaining and retaining customers. By hitting their customers and prospects with the right message at the right time, Mammoth gained customers, reduced cost, and increased revenue. Learn more about how to use non-traditional marketing channels to enhance your company’s reach, in turn, keeping your costs low and becoming more profitable!  

Can’t make it to the session? Sign up here for our webinar!

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Speaking at Outdoor Retailer Winter Market

Ascent360 is hosting an Educational Session!

Planning on attending the Outdoor Retailer Winter Market this year?  Scott Buelter, CEO of Ascent360, will be presenting on how to optimize marketing efforts to reach customers where they are spending their time.  Many companies currently market via traditional marketing channels such as Direct Mail and Email Marketing.  However, this session will discuss the best marketing tactics to reach customers through other channels such as Facebook and Google.  So, forget wasting your time and money on outdated marketing techniques that are ineffective and begin to modernize your advertising.  By optimizing your spend and extending your reach through more modern networks, you can dramatically reduce your marketing costs while increasing your revenue.

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Behavioral Marketing – Hitting Your Customers with the Right Message at the Right Time.

Have you ever purchased something and received an email thanking you? Perhaps you have received a birthday email from a company with a special offer on it? Or maybe after hitting the slopes for the first time this year, you received a message thanking you for your first day shredding the gnar. What all of these campaigns have in common is that they are hitting the customer with the right message, at the right time.

Using behavioral marketing as part of your overall content strategy will not only help increase engagement, but also provide relevant content and timely messaging to your most valuable audience. Behavioral marketing uses a customer’s actions to trigger specific marketing campaigns. Whether that is making a purchase, registering a product, or simply joining a company’s email newsletter list. The time to talk to your customer is after they have made a direct interaction with your brand, and automated behavioral campaigns make that possible.

The best thing about an automated campaign is once it is set up, it is running until you decide to make a change. The hardest thing about these types of campaigns is deciding what content to put within them and making sure that you are collecting the right data to make that possible. If I have skied five times this year, I don’t want to receive an email asking me how my first day was but would rather get an offer for 10% après ski on my next visit for being a loyal customer. Making sure you have the right data is the first step in creating successful behavioral campaigns.

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