CASE STUDY: BROWSE ABANDONMENT EMAILS

TURNING UNKNOWN TRAFFIC INTO REVENUE

 

OVERVIEW
We all want our customers to browse our site and find something they can’t live without the very first time. Unfortunately, that’s not always the case. According to Pew Research, 79% of people shop online or on their mobile device. Fortunately, because of this, getting a full-view of your customer and seeing who has browsed your website is possible and can provide extremely valuable information when converting prospects to customers. An Ascent360 customer utilized their customer data platform to first look at who was browsing then abandoning their website. The second part was to create a browse abandonment email campaign that led to incredible results.