Tag Archives: campaigns

How to Use Data to Identify Your Best Customers

How to use rfm data for identify your best customers

Quantity or Quality?

Imagine placing an ad in a newspaper or online of your most ideal customer. What would it look like? Would their proximity be 30 miles from your retail location? Would they have spent over $1000 last year? Or perhaps they are majority women, ages 25-45. Every company has their “best customers.” The customers that are loyal to your brand or retail store, that spend the most and frequent your store often. It’s extremely important to know who these people are because they are what’s keeping your business running! Roughly 80% of your revenue comes from only 20% of your customers. Thus, paying close attention to this unique set of customers is critical for your business to thrive. It takes quantity and quality to make a loyal customer.

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How To Convert Prospects to Customers

In this series of Growing Revenue + Driving Engagement, we will be walking you through some powerful campaign ideas of how you can Acquire Prospects, Convert Customers, Increase your Customer Base/Spend, and Retain/Re-engage Customers. Keep visiting our blog to learn how using your existing data can convert prospects into customers that keep coming back!

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How To Acquire Prospects

In this series of Growing Revenue + Driving Engagement, we will be walking you through some powerful campaign ideas of how you can Acquire Prospects, Convert Customers, Increase your Customer Base/Spend, and Retain/Re-engage Customers. Keep visiting our blog to learn how using your existing data can convert prospects into customers that keep coming back!

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Upcoming Webinar: The Marketing Playbook

 

Pour yourself a cup of coffee and join us for our upcoming webinar The Marketing Playbook next Wednesday, August 10 at 12 pm MDT!

With a limited amount of time and resources, it is hard for businesses to know which campaigns are the most critical to be launched first and how to use their data to set them up. In this webinar, Ascent360 leaders will collaboratively talk through ten data driven campaigns you should be running along with how to create them! It will be relevant to everyone, from retailers to brands. Register here!

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Upcoming Webinar: The Resort Playbook

The Resort Playbook: 10 Data-Driven Campaigns You Should Be Running 

When: Wednesday, June 14, 2017, 12:00 PM – 1:00 PM MST

Where: Sign up Here!              

With a limited amount of time and resources, it is hard for resorts to know which campaigns are the most critical to be launched first and how to use their data to set them up. In this webinar, we will talk through ten data-driven campaigns you should be running along with how to create them, and creative examples we love!

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