Tag Archives: CDP

How To Acquire Prospects

In this series of Growing Revenue + Driving Engagement, we will be walking you through some powerful campaign ideas of how you can Acquire Prospects, Convert Customers, Increase your Customer Base/Spend, and Retain/Re-engage Customers. Keep visiting our blog to learn how using your existing data can convert prospects into customers that keep coming back!

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Email Testing Practices that will Change Your Life

As the number one form of internal and external communication in business, email has become a main driver for professional success. Many aspects of what makes communication effective in a person to person conversation can dissipate when translated over the digital landscape. Being able to effectively deliver smart dialogue to customers can be critial to the growth of your business.

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Employee Spotlight

Employee Spotlight: Steve Loyd, Sr. Database Developer

In our employee spotlight, this week is Steve Loyd, Ascent360’s Senior Database Developer!

Steve works on product innovations, primarily in our CDP services.   He also works behind the scenes to improve our data integration capabilities, which include improving data quality, designing new data structures to support advanced analytics, and building integration solutions that enable Ascent360 to keep ahead of our client’s needs.

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Press Release: Ascent360 Helps New Skiers Fall In Love With The Sport

Golden, CO, July 14th, 2017Ascent360 today announces how its Customer Data Platform (CDP) is helping ski areas across the country better connect with and convert more new skiers into lifetime season pass holders.  “Ascent360 allows us to jump into the customer marketing deep end,” said Tony Hickok, director of marketing for the 2017 conversion cup award winner Mission Ridge Ski Area in Wenatchee, Washington.  Ascent360’s customer-data-driven platform was ideal for Mission Ridge to quickly launch and scale the mountain’s customer-first Freedom Pass, offering an unprecedented learn to ski/ride program value with unlimited beginner lessons, lift access and rentals.  “It’s not an easy feat to create a culture of skiing for beginners, you must take calculated risks and place strong bets and that’s exactly what Ascent360 empowered our team to do with Freedom Pass.  Freedom Pass was developed to directly address and overcome four of the main factors that limit new skiers; cost, know-how, fear, and gear.  Ascent360 was the perfect automated marketing platform to help us reach out and speak to customers in the right manner, at the right time and with the right message.”

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