Tag Archives: CDP

Employee Spotlight

Employee Spotlight: Steve Loyd, Sr. Database Developer

In our employee spotlight, this week is Steve Loyd, Ascent360’s Senior Database Developer!

Steve works on product innovations, primarily in our CDP services.   He also works behind the scenes to improve our data integration capabilities, which include improving data quality, designing new data structures to support advanced analytics, and building integration solutions that enable Ascent360 to keep ahead of our client’s needs.

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Press Release: Ascent360 Helps New Skiers Fall In Love With The Sport

Golden, CO, July 14th, 2017Ascent360 today announces how its Customer Data Platform (CDP) is helping ski areas across the country better connect with and convert more new skiers into lifetime season pass holders.  “Ascent360 allows us to jump into the customer marketing deep end,” said Tony Hickok, director of marketing for the 2017 conversion cup award winner Mission Ridge Ski Area in Wenatchee, Washington.  Ascent360’s customer-data-driven platform was ideal for Mission Ridge to quickly launch and scale the mountain’s customer-first Freedom Pass, offering an unprecedented learn to ski/ride program value with unlimited beginner lessons, lift access and rentals.  “It’s not an easy feat to create a culture of skiing for beginners, you must take calculated risks and place strong bets and that’s exactly what Ascent360 empowered our team to do with Freedom Pass.  Freedom Pass was developed to directly address and overcome four of the main factors that limit new skiers; cost, know-how, fear, and gear.  Ascent360 was the perfect automated marketing platform to help us reach out and speak to customers in the right manner, at the right time and with the right message.”

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Case Study: Thule- Time for a Spring Clean

CDP BASED RE-ENGAGEMENT: Time for a Spring Clean

Client Overview: Thule helps its customers transport anything they care for safely, easily, and in style, so they’re free to live an active life. The company believes in the value of an active life – whether in the city or the great outdoors. Its products are built to promote its customers’ health and happiness and, ultimately, the respect and care they give to the world around them. Thule, Inc. is headquartered in Seymour, CT, with Global Headquarters in Sweden.

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Case Study: Browse Abandonment Emails

CASE STUDY: BROWSE ABANDONMENT EMAILS

TURNING UNKNOWN TRAFFIC INTO REVENUE

 

OVERVIEW
We all want our customers to browse our site and find something they can’t live without the very first time. Unfortunately, that’s not always the case. According to Pew Research, 79% of people shop online or on their mobile device. Fortunately, because of this, getting a full-view of your customer and seeing who has browsed your website is possible and can provide extremely valuable information when converting prospects to customers. An Ascent360 customer utilized their customer data platform to first look at who was browsing then abandoning their website. The second part was to create a browse abandonment email campaign that led to incredible results.

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Is A Single Customer View Important?

unified customer view

Is a Single Customer View Important?

The need for a single customer view is growing due to companies’ growing desire to see every customer’s purchase behavior across all channels. This holistic view provides companies deeper insight such as demographics about who the customer is, when the purchase was made, the channel purchased through, and the list goes on. In an article written by CDP Institute creator David Raab, he expands on the need for a customer data platform (CDP). A CDP is specifically created for marketing purposes and communicating with customers in a more personal way through customized cross-channel campaigns. Remember, data’s just data until you use it!

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