Tag Archives: CDP

Ascent360 Partners with Bounce Exchange!

 
 
Ascent 360 is excited to announce our partnership with  Behavioral Marketing Cloud, Bounce Exchange (BounceX). The key to successful marketing is reaching the right people with the right message at the right time. With Ascent360 and BounceX, it’s easier than ever to maximize the marketing sweet spot. BounceX is a new, top 5 revenue channel for leading online retailers that include a behavioral ID engine, behavioral CMS, behavioral email, and behavioral audiences. BounceX and Ascent360 create a dynamic partnership in that BounceX tracks anonymous traffic on websites, turning those anonymous users into trackable contacts. Once those contacts are created and recognized, Ascent360 is able to load that data into our customer data platform and begin the journey of tracking and enabling highly targeted, omni-channel marketing strategies direct to customers and prospects.

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Email Automation Series- Birthday Emails

Birthday Emails

Why You Should Have One

Let’s be honest, everyone loves celebrating their birthday. Even if you say you don’t, you know it feels pretty awesome when someone remembers it. Flowers delivered, a surprise cupcake when you get home, or maybe even some donuts at work are always a nice surprise. As adults, life gets in the way and sometimes we even forget or simply don’t want to acknowledge and tell others that it’s our birthday. The point is, telling someone happy birthday is never a bad thing and offering them a little special gift for their birthday is even better! With high open rates, your message will be read, well received, and your offer probably taken up on. Birthday emails cultivate brand loyalty and are a powerful way to grow your business. Everyone likes the sentimental surprise of a birthday gift, make sure you are giving one to your customers!

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Warning: You're Losing Money by Not Using a Customer Data Platform

Customer Data Platform

Helping to grow revenue and drive engagement, Ascent360 resides in the business of creating needle moving campaigns for any marketer. The term CDP, or Customer Data Platform, has recently emerged as the solution to companies needs for accessing better customer data and using that data to drive personalized engagement. Companies now see having a CDP as an integral part of helping to increase their ROI. These SaaS (Software as a Service)-based platforms provide highly targeted, omni-channel marketing strategies direct to customers and prospects. They also allow the company to get a complete view of the customer, no matter the touch-point. Ascent360 solves marketing problems that many companies are dealing with. Our technology combines data from multiple sources, such as point of sale, e-commerce, and email sign-up, and feeds that data into one cloud-based customer database allowing you to see a full 360 view of your customer. Using this combined data, you are then able to segment and analyze your customer base to create targeted and personalized marketing campaigns. Ascent360 integrates with the tools you already use to then push these personalized campaigns to marketing channels such as Facebook, Google, Direct Mail, and any Email Service Provider being used. We then pull that data back into our platform as well to see what is working, what is not, and help you make smarter marketing decisions.

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Use Case: Turn Post-Purchase Data into Insights & Income

Data is one of the most valuable assets to a company. It provides insight into what people are buying, how much they are spending, and most importantly, who they are. But getting a clear view into this data is often a challenge. Only so much can be pulled out of each island of data you have. Your Point of Sale system will show you what is being purchased and how much you are earning while your email sign up will tell you who is interested in your company. But how do you know if those email subscribers ever turn out to be customers? A Customer Data Platform (CDP) can help you gain valuable knowledge from your data. By combining all data sources into the CDP, analytics can then be run to provide key statistics such as Lifetime Customer Value, Customer vs Prospect ratio and RFM Score. From there, segments can be built to execute more effective marketing campaigns.

Thinking through how exactly to use this data and how best to gain value from it can be difficult. The best way to look at how valuable this type of information can be, is to look more closely into a use case. Below we will walk through a customer journey to better understand the benefits of a Customer Data Platform.

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Use Case: Turn Post-Purchase Data into Insights & Income

Data is one of the most valuable assets to a company. It provides insight into what people are buying, how much they are spending, and most importantly, who they are. But getting a clear view into this data is often a challenge. Only so much can be pulled out of each island of data you have. Your Point of Sale system will show you what is being purchased and how much you are earning while your email sign up will tell you who is interested in your company. But how do you know if those email subscribers ever turn out to be customers? A Customer Data Platform (CDP) can help you gain valuable knowledge from your data. By combining all data sources into the CDP, analytics can then be run to provide key statistics such as Lifetime Customer Value, Customer vs Prospect ratio and RFM Score. From there, segments can be built to execute more effective marketing campaigns.

Thinking through how exactly to use this data and how best to gain value from it can be difficult. The best way to look at how valuable this type of information can be, is to look more closely into a use case. Below we will walk through a customer journey to better understand the benefits of a Customer Data Platform.

Read more ...