Tag Archives: CRM

How to Prioritize Your Marketing Time

 

You are probably running a hundred miles a minute, especially during the holiday season. So, allocating your time to those activities that will generate quality leads and customers is extremely important. There are a couple campaigns and best practices we recommend you start with instead of trying to do everything at once!

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Case Study: Thule- Time for a Spring Clean

CDP BASED RE-ENGAGEMENT: Time for a Spring Clean

Client Overview: Thule helps its customers transport anything they care for safely, easily, and in style, so they’re free to live an active life. The company believes in the value of an active life – whether in the city or the great outdoors. Its products are built to promote its customers’ health and happiness and, ultimately, the respect and care they give to the world around them. Thule, Inc. is headquartered in Seymour, CT, with Global Headquarters in Sweden.

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Email Automation Series- Up-sell Drip Emails

Up-sell Drip Email Campaign

Why You Should Have One

Drip campaigns are a series of pre-written, automated emails sent to a group of existing customers. Adding an up-sell component to the drip campaign personalizes the email and allows the customer to see products or services that are similar or slightly above in value or price from what they already purchased. The goal of up-sell drip emails is to focus on existing customers and gain repeat purchases. By subtly suggesting the customer needs something else and sending a string of emails through a drip campaign, companies can work smarter by saving time and increasing sales.

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Email Automation Series- Birthday Emails

Birthday Emails

Why You Should Have One

Let’s be honest, everyone loves celebrating their birthday. Even if you say you don’t, you know it feels pretty awesome when someone remembers it. Flowers delivered, a surprise cupcake when you get home, or maybe even some donuts at work are always a nice surprise. As adults, life gets in the way and sometimes we even forget or simply don’t want to acknowledge and tell others that it’s our birthday. The point is, telling someone happy birthday is never a bad thing and offering them a little special gift for their birthday is even better! With high open rates, your message will be read, well received, and your offer probably taken up on. Birthday emails cultivate brand loyalty and are a powerful way to grow your business. Everyone likes the sentimental surprise of a birthday gift, make sure you are giving one to your customers!

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Speaking at Outdoor Retailer Winter Market

Ascent360 is hosting an Educational Session!

Planning on attending the Outdoor Retailer Winter Market this year?  Scott Buelter, CEO of Ascent360, will be presenting on how to optimize marketing efforts to reach customers where they are spending their time.  Many companies currently market via traditional marketing channels such as Direct Mail and Email Marketing.  However, this session will discuss the best marketing tactics to reach customers through other channels such as Facebook and Google.  So, forget wasting your time and money on outdated marketing techniques that are ineffective and begin to modernize your advertising.  By optimizing your spend and extending your reach through more modern networks, you can dramatically reduce your marketing costs while increasing your revenue.

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