Tag Archives: CRM

Dynamic content, it’s so much more than first name

dynamiccontent_web

 

You’ve heard it many times: make your emails more relevant, more personal. This is the age of tailored messaging, one-size fits all no longer works. But how to get started? Don’t worry, you don’t have to expand your team or build dozens of separate email versions for each campaign on your calendar. Instead, market smart: harness the power of dynamic content.

What is dynamic content? Dynamic content refers to changes in an email’s text, images or layout based on information about the recipient. “Dear [First Name]” is the most common and best understood example. But dynamic content is so much more than first name. You know when you receive an email showing your nearest store, your last item purchased or details of an upcoming reservation? These are all examples of dynamic content.

Read more ...

What Exactly is CRM?

Have you ever been asked who your customer is, what is their value, and what are they purchasing but couldn’t find the answer? Knowing who your customer is may be one of the most valuable pieces of information you can know about your business. Understanding values such as purchasing behavior, lifetime value, and RFM score can allow you to make needle moving business and marketing decisions. A customer data platform, or CRM software, such as Ascent360 can help you gather, analyze and execute successful campaigns using data you already have!

So how exactly do we create a customer data platform for you and your business? It starts with finding all the different places where you store customer data such as your retail Point of Sale, ERP, ticketing, rental or even lodging systems.

Read more ...

Do You Value Loyalty?

Do You Value Loyalty? Why you should be spending money rewarding existing customers instead of aquiring new ones.

Are you contemplating adding a Loyalty Program to your toolbox of marketing strategies? Increase your customer retention – keep them happy, loved and wanted – by incentivizing your customers and giving them a reason to keep coming back to visit your store or website often. Who doesn’t love an incentive to return? Whether you are a retailer, a manufacturer or a ski resort there is no reason to not reward your best customers for their loyalty.

Building a long term relationship with your customers is key. Did you know that it’s 3 to 5 times more expensive to acquire a new customer than it is to upsell or keep an existing customer?

Read more ...

8 Things You Probably Didn't Know About AscentCRM

8 Things you probably didn't know about AscentCRM

Today’s consumer is now firmly in control of their own destiny, having complete control over which companies earn the right to communicate with them through digital channels.  Abuse that trust and that right is removed with the click of an unsubscribe link.  The business world is swimming in an ever raising tide of customer data and that tide raises all ships.  AscentCRM works with companies large and small to help turn that data into insight.  Insight that ensures they are sending the right message, to the right person at the right time, thus maintaining that level of trust and turning relationships, with the right customers, into profit.

So, who is this company called AscentCRM you ask?  Here are some interesting things you may not know about us.

Read more ...

AscentCRM Has Moved to Golden, CO!

golden-moved

AscentCRM Has Moved To Golden, CO

We have moved! AscentCRM has moved 20 miles South from Boulder to our new location in the beautiful town of Golden, CO. Nestled in the foothills, we are now a stones throw away from the famous Red Rocks Amphitheater, numerous hiking and trail running routes as well as the historic Golden Downtown featuring Coors Brewery (beer anyone?!).

With the excitement of moving, we decided to host our first shindig at the new place to celebrate our new office and to start off the holiday season on a good note!

Read more ...