Tag Archives: customer data platform

Press Release: AscentCRM Turns the Corner to Become Ascent360

Golden, CO, November 10, 2016 – Ascent360, LLC, is the new name for the successful cloud-based customer analytics company formerly known as AscentCRM.

“We are dedicated to giving our clients very robust, comprehensive insight into their customers,” said Scott Buelter, CEO of Ascent360. “The new name reflects the work we’ve done to get to this point of giving you a full 360-degree view of the customer. We don’t just give you surface data, such as how many emails are opened. Our custom-built customer data platform allows our customers to drill down and dig around, delivering marketing segmentation, revenue attribution, customer reporting and much more.”

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What Exactly is CRM?

Have you ever been asked who your customer is, what is their value, and what are they purchasing but couldn’t find the answer? Knowing who your customer is may be one of the most valuable pieces of information you can know about your business. Understanding values such as purchasing behavior, lifetime value, and RFM score can allow you to make needle moving business and marketing decisions. A customer data platform, or CRM software, such as Ascent360 can help you gather, analyze and execute successful campaigns using data you already have!

So how exactly do we create a customer data platform for you and your business? It starts with finding all the different places where you store customer data such as your retail Point of Sale, ERP, ticketing, rental or even lodging systems.

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