Tag Archives: customer data

PODCAST: How to Capture Data and Use it to Catalyze your Business

 

PODCAST: How to Capture Data and Use it to Catalyze your Business with Director of Marketing, Laura Hazlett from Ascent360

This week, Laura recorded a podcast with Verde Strategy’s CEO, Kristin Carpenter-Ogden to  discuss Data and Customer-Centric businesses!

Episode Preview: Data, data, data! It’s all anyone can talk about, but HOW do you get it? And once you have it, how do you make it work for you? In today’s episode, our data guru, Laura Hazlett of Ascent360, breaks it down in an easy-to-understand way that will empower you to implement.

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Customer Data Platform vs. Customer Relationship Management Software

 

The Difference Between a CDP & a CRM

Do you get confused with the three letter acronyms CDP and CRM getting thrown around in the tech world? We can help with that. Gartner reported that 47% of marketing leaders said they already have a CDP in full production and another 19% are in the process. Interestingly, Gartner also reported that over half (52%) identify Salesforce Analytics Builder as their customer data platform.

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Understanding the Ascent360 Customer Analytics Tool

Understanding the Ascent360 Customer Analytics Tool

From data to dashboards, our customer analytics tool enables a brilliant analytical experience that your entire team can benefit from. It allows the creation of custom reports and metrics that uses all your data from the Ascent360 platform to determine what is working and what is not. ​This integrated business intelligence tool enables you to see your data from every angle such as custom reports and metrics. Smartly, you can work with your data to discover everything you need to know.

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Upcoming Webinar: Don’t Just Survive the Changing Retail Landscape

 Upcoming Webinar: Don’t Just Survive the Changing Retail Landscape, Learn How to Thrive!

When: Thursday, February 15, 1:00 P.M. (MT)

Where: Register Here!

About the Webinar: The Outdoor Industry Association and Ascent360 are hosting a webinar on February 15! The retail landscape is changing. With giants such as Walmart and Amazon controlling much of the market, companies are finding it hard to not only survive but to actually thrive in this environment. To stay competitive and continue to grow your business, you need to have the right pieces in place to be successful. At Ascent360, we have learned that customer data is the most important tool to power your business growth.

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How Ascent360 and a Customer Data Platform Can Power Your 2018 Growth

how Ascent360 and a Customer Data Platform can power your 2018 Growth

How Ascent360 and a CDP Can Power Your 2018 Growth

Are you looking into 2018 desiring to power your company’s growth, but not sure where to start? There are countless directions you could go, but if we could tell you one thing, we would say to always start with your data. Believe it or not, your current data is a goldmine just waiting to boost your revenue! And the best way to do that is through a Customer Data Platform. Many people ask us what Ascent360 does, and what a Customer Data Platform actually is. So, in this article we hope to answer most of your questions and give you a comprehensive overview of just that.

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