Scott Buelter, President at Ascent360 and Molly Holmes, Direct Marketing & CRM Manager at Mammoth Resorts speaking at The Denver Digital Summit.

Your customer base is changing, as are the channels they are listening on. This session will show you how to identify the customers you should be targeting. It will also show you how to optimize your marketing channels to drive increased engagement and ROI from those segments. Hear how Mammoth Mountain Resorts has used this ideology to gain more value from their marketing efforts with our co-presenter from Mammoth Mountain. See what they are doing, how they are messaging to them, and the results they have seen.