Tag Archives: digital marketing

Ascent360 Receives 20 Most Promising Digital Marketing Solution Providers for 2017 Award!

Ascent360 Receives Award of CIO Review’s 20 Most Promising Digital Marketing Solution Providers for 2017!

Ascent360 was honored by CIO Review for its advanced customer data platform enabling businesses to turn data into revenue. This award is an annual listing of 20 companies that are at the forefront of providing digital marketing solutions and impacting the marketplace. CIO Review interviewed Scott Buelter, CEO of Ascent360.

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Webinar: How To Optimize Your Marketing Channels To Reduce Cost and Increase Revenue

Are You Wasting Money?

Many companies are currently doing direct marketing via traditional channels such as Direct Mail and Email Marketing. But what if you are missing a portion of your customer base that is not engaging on those channels? Marketers now need to optimize their efforts to talk to customers where they are spending their time. Through Facebook, Google and other channels, you can now reach your customers where you haven’t been able to before. In addition, you can build a “look a like” model on these channels to target people that look like your best customers.

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Case Study: The Right Message and Channel Matters

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Located on the crest of the Cascade Range in Washington, Stevens Pass receives abundant snowfall making it one of the top locations for Washington residents. Stevens Pass caters heavily to day travelers from the surrounding areas. With a variety of terrain, Stevens Pass is an ideal location for all ski levels. Night skiing allows the resort to be open longer hours enabling skiers to take full advantage of the beautiful resort.

The Challenge

With an ever-changing demographic, Stevens Pass is faced with the challenge of speaking to all customers differently. The message you use for a college student is much different than the one used for a family or a more mature skier. Along with the message, the marketing channel matters as well. While young customers may take more to a Facebook ad, a mature customer may do best with email. Stevens Pass was faced with the challenge of talking to each segment differently and speaking to them where they are listening. With the Season Pass push upon them, it was important that they take all channels into consideration to gain the most value from their marketing efforts. But how do you tailor the message and the channel to each different segment?

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Speaking at Outdoor Retailer Winter Market

Ascent360 is hosting an Educational Session!

Planning on attending the Outdoor Retailer Winter Market this year?  Scott Buelter, CEO of Ascent360, will be presenting on how to optimize marketing efforts to reach customers where they are spending their time.  Many companies currently market via traditional marketing channels such as Direct Mail and Email Marketing.  However, this session will discuss the best marketing tactics to reach customers through other channels such as Facebook and Google.  So, forget wasting your time and money on outdated marketing techniques that are ineffective and begin to modernize your advertising.  By optimizing your spend and extending your reach through more modern networks, you can dramatically reduce your marketing costs while increasing your revenue.

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How to Market to Millennials

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Marketing to Millennials

As the millennial generation has surpassed the size of the baby boomers, they are now the largest living generation to market towards in the United States.  They are known for their uniqueness and individuality which means traditional marketing techniques are not useful when advertising to them.  Instead, creative marketing towards their interests (not their wallets) leads to positive thinking about your brand. Millennials like to be engaged; they don’t just want products fed to them, they want an experience.  In order to capture their attention, generate valuable content that relates to their interests or provides information that is useful to them.  Because this generation is moving so quickly, it is crucial that your content and marketing methods are up to date and relevant to what millennials are looking for.  Use the following strategies to capture the attention of this young and social generation.

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