Ragnar Case Study: Getting Personal
- Wednesday, 09 August 2017 14:22
The idea to run an overnight 24+ hour running relay across the mountains of Utah was a lifelong dream of founder Steve Hill. The dream became a reality in 2004 when Steve, his son Dan and Dan’s college roommate, Tanner Bell, organized the first Wasatch Back Relay, spanning 188 miles from Logan to Park City, UT. Starting small, the Ragnar Relay Series has grown from a single relay in Utah to the largest overnight relay series with around 40 races in the US, Canada, and Europe. Ragnar fulfills people’s freedom to roam, to explore, to lead, and a free-spirited desire to get out there and experience an outdoor adventure with friends. Ragnar runners traverse beautiful scenery, conquer challenges, and celebrate as a team.
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Dynamic content, it’s so much more than first name
- Friday, 18 March 2016 11:56
You’ve heard it many times: make your emails more relevant, more personal. This is the age of tailored messaging, one-size fits all no longer works. But how to get started? Don’t worry, you don’t have to expand your team or build dozens of separate email versions for each campaign on your calendar. Instead, market smart: harness the power of dynamic content.
What is dynamic content? Dynamic content refers to changes in an email’s text, images or layout based on information about the recipient. “Dear [First Name]” is the most common and best understood example. But dynamic content is so much more than first name. You know when you receive an email showing your nearest store, your last item purchased or details of an upcoming reservation? These are all examples of dynamic content.
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