Tag Archives: email marketing

Are You Ready For GDPR Regulations?

GDPR

General Data Protection Regulation (GDPR)

On May 25th, the new privacy law for the European Union (EU), known as the General Data Protection Regulation (GDPR) will be immediately enforceable. This regulation will greatly simplify the privacy laws in the EU which while good news for email marketers, it will also be the strictest law globally.  It will require that any marketer with EU consumers data will need to comply with this law, regardless of where they are headquartered. 

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The Difference Between a CDP and an ESP

 

Data is the foundation to a strong marketing program. Personalization, predictive modeling, dynamic content- all these keywords that we continue to hear are gathered around the same concept; using data to drive your decisions. While ESP’s are evolving and can handle more marketing automation than they have in the past, there is one critical piece they cannot do. ESP’s cannot give you a single view of your customer. To achieve this, you must have a central location where all data sources feed into. This is known as Customer Data Platform (CDP).

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Email Automation Series- Birthday Emails

Birthday Emails

Why You Should Have One

Let’s be honest, everyone loves celebrating their birthday. Even if you say you don’t, you know it feels pretty awesome when someone remembers it. Flowers delivered, a surprise cupcake when you get home, or maybe even some donuts at work are always a nice surprise. As adults, life gets in the way and sometimes we even forget or simply don’t want to acknowledge and tell others that it’s our birthday. The point is, telling someone happy birthday is never a bad thing and offering them a little special gift for their birthday is even better! With high open rates, your message will be read, well received, and your offer probably taken up on. Birthday emails cultivate brand loyalty and are a powerful way to grow your business. Everyone likes the sentimental surprise of a birthday gift, make sure you are giving one to your customers!

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Email Automation Series- Post Purchase Product Review

Post Purchase Product Review Emails

Why You Should Have One

Most people now look to reviews before making any purchase from a purse to a new car. In today’s day and age, reviews are everything. Having your customers share their feedback on a recent purchase is not only useful to your other customers but also useful to you as a company. You need to be aware of what people are saying, whether good or bad, and take action on any items that need your attention through post purchase product review emails. On the flip side, customers are more likely to purchase your product or service if the rating is 5-stars. Win-win!

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Email Automation Series- Anniversary Emails

Anniversary Emails

Every six months or so, I’d receive an email from the beautiful Turks and Caicos resort my husband and I honeymooned at in October 2014, and every time that email came through to my inbox, I’d forward it to him with a “sad face,” and a comment saying, “let’s go back!” The email was sentimental and beautiful. The resort knew we went on our honeymoon there because we took advantage of a special honeymoon package. Finally, a couple months ago we decided to take advantage of that exclusive email offer and go back to our honeymoon spot! The anniversary emails did their job. The resort received a repeat customer and we received an amazing deal. Win-win!

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