Tag Archives: email

Case Study: The Right Message and Channel Matters

marketing channel

Located on the crest of the Cascade Range in Washington, Stevens Pass receives abundant snowfall making it one of the top locations for Washington residents. Stevens Pass caters heavily to day travelers from the surrounding areas. With a variety of terrain, Stevens Pass is an ideal location for all ski levels. Night skiing allows the resort to be open longer hours enabling skiers to take full advantage of the beautiful resort.

The Challenge

With an ever-changing demographic, Stevens Pass is faced with the challenge of speaking to all customers differently. The message you use for a college student is much different than the one used for a family or a more mature skier. Along with the message, the marketing channel matters as well. While young customers may take more to a Facebook ad, a mature customer may do best with email. Stevens Pass was faced with the challenge of talking to each segment differently and speaking to them where they are listening. With the Season Pass push upon them, it was important that they take all channels into consideration to gain the most value from their marketing efforts. But how do you tailor the message and the channel to each different segment?

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Email Automation Series – Re-Engagement Emails

Email Automation Series: Re-Engagement Emails

Why You Should Have One

There comes a time in every business when a subscriber needs to either be woken up, or let go. If your engagement rates are starting to decline, it could be because you haven’t cleansed inactive subscribers out of your list and subscribers are starting to get fatigued. Remember that your communication needs to be a two way street and if your subscribers are no longer engaged with your brand, then it may be time to let them go which allows you to focus on worthwhile prospects and customers. Continuing to send email to an inactive subscriber can not only decrease your marketing programs engagement rates, but can also take a hit to your budget. In order to avoid spending money on subscribers that are no longer interested, it is important to build out a Re-engagement strategy you can stick to!

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Best Email Practices and Tips to Get Noticed this Season

Holiday Email Best Practices

Email marketing is the most important avenue to reach customers and prospective customers during the holiday season. New product launches, flash sales, and deep discounts allow you to captivate your customers and re-engage those that have lost interest. With click-through rates increasing as much as ten percent during this period, it is important that you are doing a few simple things to get noticed this year. The below best email practices will help your message be seen.

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