Tag Archives: holiday

Magnify Your Marketing this Holiday Season!

With Cyber Monday being less than 150 days away, it’s definitely time to start thinking about your plan of attack when it comes to marketing to your prospects and customers. According to a Google Consumer Survey, 30% of shoppers will begin their holiday shopping before Halloween. There’s quite a bit of work that goes into holiday season planning so you’ll want to embrace these trends for 2017. If you do, you’ll be a step ahead of your competitors. The earlier you start, the more top-of-mind your company will be and the more successful holiday season you will have!

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Infographic: 2016 Holiday Marketing Guide

2016 Holiday Marketing Guide

Every holiday season, we see different trends and forecasts in purchasing behavior. For the 2016 season, the main differences from previous years is the continued growth of online sales and the explosion of mobile commerce. As mentioned before, it is more important than ever to focus on mobile efforts as retail sales on a smartphone doubled year over year. To gain the most from your holiday marketing, we have prepared the below infographic for your use! See more below!

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Top Five Holiday Marketing Campaigns

Now is the perfect time to start creating your Holiday Marketing Campaign for the 2016 Christmas season.  As companies tend to advertise physical products in order to boost end of the year sales, these unique campaigns offer a different approach.  In spite of the Holiday Season, here are some of the best Holiday Marketing Campaigns from some of the nation’s top retail brands.

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Keys to a Successful 2016 Holiday Marketing Campaign

holidaymarketingsuccess_web_2016

November is here. Halloween is over, the leaves are starting to fall, and the weather is getting colder. The holidays are just around the corner and the hustle and bustle of the season is about to begin. November 1st marks the day when most people begin their holiday shopping. The stores are full of gifts, wrapping paper, and décor making everyone feel festive.

According to the National Retail Federation (NRF), this holiday season is predicted to be even greater than last year with retail sales set to increase 3.6% and online sales set to increase between 7% to 10%. With holiday shopping sales set to increase, do you have the marketing pieces ready to capture a piece of the pie?

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2016 Holiday Tips and Trends

Fall is here and along with the changing seasons comes the need to nail down your holiday shopping strategy. As we saw last year, holiday shopping is starting earlier every year. With consumers starting their shopping as early as September, it is important to make sure you are ready as early as possible. Part of being ready is knowing what is coming. Looking at the top trends every year can help you craft a strategy that will lead to a successful holiday season.

According to Signal, e-commerce retail shopping is set to increase by 18% making it vital that your digital shopping experience is up to speed with the larger competitors such as Amazon and Zappos. With many consumers switching to purchasing on mobile, it is more important than ever that your mobile site and check out experience is the best experience it can be for the consumer. A lost sale during the holidays isn’t just about the lost profit, it is about losing that customer forever. Holidays are a great time to attract new customers, make sure you are doing everything you can to make them a repeat purchaser once the holiday season has finished. So what can you do to make sure you have a successful season? These few trends are worth a look at:

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