Thank you for making 2015 a memorable year! Here are a few quick highlights!
We have moved! AscentCRM has moved 20 miles South from Boulder to our new location in the beautiful town of Golden, CO. Nestled in the foothills, we are now a stones throw away from the famous Red Rocks Amphitheater, numerous hiking and trail running routes as well as the historic Golden Downtown featuring Coors Brewery (beer anyone?!).
With the excitement of moving, we decided to host our first shindig at the new place to celebrate our new office and to start off the holiday season on a good note!
With the holidays just around the corner, time is running out for shopping for those last minute holiday presents. Though many might have completed their holiday buying already, there are still a lot of last minute shoppers that have yet to even start. As a retailer, it is important to push hard the last couple of weeks and give customers a chance to pick up last minute items from you. So what exactly should you be promoting?
Free shipping day is this Friday, December 18th. After this date, many stores cannot ensure Christmas delivery. With online shopping gaining more traction than ever, if you have the opportunity to promote free shipping or guaranteed holiday delivery, now is the time to put these offers front and center. When time gets short, consumers are more likely to abandon brand loyalty and instead purchase with the company that best meets their needs.
Email marketing is the most important avenue to reach customers and prospective customers during the holiday season. New product launches, flash sales, and deep discounts allow you to captivate your customers and re-engage those that have lost interest. With click-through rates increasing as much as ten percent during this period, it is important that you are doing a few simple things to get noticed this year. The below best email practices will help your message be seen.
Though it is only October, and still a few weeks out from Halloween, the holiday shopping season has already begun! With retailers pushing up promotions to start far earlier than Black Friday, 40% of shoppers start their holiday shopping before Halloween. According to Think With Google, by the time Cyber Monday hits, half of consumers are already done shopping! Seems crazy right? It might be, but what that means for retailers is promotions, holiday sales and holiday content must get started early, or you may miss out on potential customers.
It may come as little surprise that men will be the ones procrastinating on holiday shopping with one in four starting their shopping in December. For these early months, gear content and creative towards women while focusing on men later into the holiday shopping season. However, never leave out either gender, there are always the over achievers and procrastinators from each side!