Tag Archives: marketing

New Download: The Marketing Playbook Guide

The Marketing Playbook

NEW Download: The Marketing Playbook-Guide

Download it here!

With a limited amount of time and resources, it is hard for companies to know which campaigns are the most critical to be launched first and how to use their data to set them up. In this playbook, we will talk through ten data-driven campaigns you should be running along with how to create them. While you are running fast, make sure you take a minute to pause and ensure you have the top campaigns ready to go!

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What Do Customers Really Want?

Did you know that likely 20% of your customers make up 80% of your revenue? What does that mean exactly? It means that keeping those 20% happy and satisfied is extremely important to your business. It’s more important than ever for retailers to understand and create a marketing strategy around what customers actually want- loyalty and engagement.

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How to Prioritize Your Marketing Time

 

You are probably running a hundred miles a minute, especially during the holiday season. So, allocating your time to those activities that will generate quality leads and customers is extremely important. There are a couple campaigns and best practices we recommend you start with instead of trying to do everything at once!

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The Holiday Present Companies Want: Data they can Use

The Holiday Present Companies Want: Data they can Use

When you think about marketing to prospects and customers around the holidays, you probably don’t first think of data. You likely think of beautiful creative, festive words, big deals, and attracting the most people you can. The thing is, you can’t have a successful holiday season without good, usable data. Breaking through the clutter is possible when you analyze and smartly use your data. Because at the end of the day, data’s just data until you use it, right?

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Case Study: Alpine Shop

CLIENT OVERVIEW:

Alpine Shop is an Independent Specialty Outdoor Retailer that provides World Class Service to our customers by outfitting them with equipment, inspiration, and education. What began in 1973 as a small climbing shop in Webster Groves, Missouri, now serves almost every type of outdoor enthusiast from backpackers, hikers, campers, paddlers, and cyclists, to snowboarders and skiers. After over 35 years in the business, it is Alpine Shop’s vision to see Generations Transformed by Discovery Outdoors.

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