Tag Archives: marketing

Email Testing Practices that will Change Your Life

As the number one form of internal and external communication in business, email has become a main driver for professional success. Many aspects of what makes communication effective in a person to person conversation can dissipate when translated over the digital landscape. Being able to effectively deliver smart dialogue to customers can be critial to the growth of your business.

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Upcoming Webinar: The Marketing Playbook

 

Pour yourself a cup of coffee and join us for our upcoming webinar The Marketing Playbook next Wednesday, August 10 at 12 pm MDT!

With a limited amount of time and resources, it is hard for businesses to know which campaigns are the most critical to be launched first and how to use their data to set them up. In this webinar, Ascent360 leaders will collaboratively talk through ten data driven campaigns you should be running along with how to create them! It will be relevant to everyone, from retailers to brands. Register here!

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5 Easy Steps to be a Data-Driven Marketer

With the word “data” popping up more and more, it’s easy to see that there’s great importance in it. Various tools and systems are now being created to help marketers see the potential and need for utilizing their data. The thing is, according to Teradata’s 2015 Global Data-Driven Marketing Survey “only 50% of marketers routinely apply data-driven marketing to individualize marketing messages and offers to enhance the customer experience.” Companies are now desiring a more accurate view of their business and the ability to analyze company metrics. It’s inevitable that strong data utilization will soon become a part of every profitable business…and it all starts with the data-driven marketer.

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Case Study: Browse Abandonment Emails

CASE STUDY: BROWSE ABANDONMENT EMAILS

TURNING UNKNOWN TRAFFIC INTO REVENUE

 

OVERVIEW
We all want our customers to browse our site and find something they can’t live without the very first time. Unfortunately, that’s not always the case. According to Pew Research, 79% of people shop online or on their mobile device. Fortunately, because of this, getting a full-view of your customer and seeing who has browsed your website is possible and can provide extremely valuable information when converting prospects to customers. An Ascent360 customer utilized their customer data platform to first look at who was browsing then abandoning their website. The second part was to create a browse abandonment email campaign that led to incredible results.

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Trail Running in the Rockies

Team Ascent360 finished Ragnar Trail, Snowmass, CO!

Last weekend a group of us from Ascent360 completed the 2-day Ragnar Trail Relay in Snowmass, Colorado. Our team found our inner wild and ran on three trails (loops) that started and ended at Ragnar Village. Both mentally and physically challenging, we ran until everyone on our team had completed the green, yellow, and red trails. Some of us even ran in the middle of the night. Thankfully we were rewarded with stunning panoramic views of the Rockies.

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