Tag Archives: marketing

Is A Single Customer View Important?

unified customer view

Is a Single Customer View Important?

The need for a single customer view is growing due to companies’ growing desire to see every customer’s purchase behavior across all channels. This holistic view provides companies deeper insight such as demographics about who the customer is, when the purchase was made, the channel purchased through, and the list goes on. In an article written by CDP Institute creator David Raab, he expands on the need for a customer data platform (CDP). A CDP is specifically created for marketing purposes and communicating with customers in a more personal way through customized cross-channel campaigns. Remember, data’s just data until you use it!

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Ascent360 Receives 20 Most Promising Digital Marketing Solution Providers for 2017 Award!

Ascent360 Receives Award of CIO Review’s 20 Most Promising Digital Marketing Solution Providers for 2017!

Ascent360 was honored by CIO Review for its advanced customer data platform enabling businesses to turn data into revenue. This award is an annual listing of 20 companies that are at the forefront of providing digital marketing solutions and impacting the marketplace. CIO Review interviewed Scott Buelter, CEO of Ascent360.

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Ascent360 Attending IRCE in Chicago

About IRCE

IRCE gathers retail trailblazers from across every industry segment for four days of learning, discovering, and networking. With an average attendance of 10,000 and growing, this conference and trade show is targeted for business owners of all sizes. IRCE enables you to explore the latest technologies and service providers while gaining knowledge and inspiration from the movers and shakers of the industry. If you sell online, you should attend IRCE. And if you don’t you can learn why you should be part of an e-commerce strategy.

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Email Marketing Best Practices | Ascent360

Email Marketing Best Practices

Email marketing remains one of the most important forms of communication to your customers and one of the best ways to gain leads that turn into customers. However, there are some things you should know before blasting them to your contact lists. When used correctly, emails can create powerful communication and interaction with your prospects and customers. Read on to learn some Best Practices for Email Marketing.

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Email Automation Series- Up-sell Drip Emails

Up-sell Drip Email Campaign

Why You Should Have One

Drip campaigns are a series of pre-written, automated emails sent to a group of existing customers. Adding an up-sell component to the drip campaign personalizes the email and allows the customer to see products or services that are similar or slightly above in value or price from what they already purchased. The goal of up-sell drip emails is to focus on existing customers and gain repeat purchases. By subtly suggesting the customer needs something else and sending a string of emails through a drip campaign, companies can work smarter by saving time and increasing sales.

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