Tag Archives: marketing

Email Automation Series- Anniversary Emails

Anniversary Emails

Every six months or so, I’d receive an email from the beautiful Turks and Caicos resort my husband and I honeymooned at in October 2014, and every time that email came through to my inbox, I’d forward it to him with a “sad face,” and a comment saying, “let’s go back!” The email was sentimental and beautiful. The resort knew we went on our honeymoon there because we took advantage of a special honeymoon package. Finally, a couple months ago we decided to take advantage of that exclusive email offer and go back to our honeymoon spot! The anniversary emails did their job. The resort received a repeat customer and we received an amazing deal. Win-win!

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How Mammoth Mountain Ski Area Optimized Its Marketing Channels to Reduce Cost and Increase Revenue

Ascent360 is hosting an Educational Session!

Planning on attending the Amplify 2017 this year?  Scott Buelter, CEO of Ascent360, will be presenting in an educational session on how to optimize marketing channels to reduce cost and increase revenue. California’s best resort for skiing, snowboarding, and snowmobiling, Mammoth Mountain Ski Area utilized campaign automation, a critical piece to obtaining and retaining customers. By hitting their customers and prospects with the right message at the right time, Mammoth gained customers, reduced cost, and increased revenue. Learn more about how to use non-traditional marketing channels to enhance your company’s reach, in turn, keeping your costs low and becoming more profitable!  

Can’t make it to the session? Sign up here for our webinar!

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Case Study: The Right Message and Channel Matters

marketing channel

Located on the crest of the Cascade Range in Washington, Stevens Pass receives abundant snowfall making it one of the top locations for Washington residents. Stevens Pass caters heavily to day travelers from the surrounding areas. With a variety of terrain, Stevens Pass is an ideal location for all ski levels. Night skiing allows the resort to be open longer hours enabling skiers to take full advantage of the beautiful resort.

The Challenge

With an ever-changing demographic, Stevens Pass is faced with the challenge of speaking to all customers differently. The message you use for a college student is much different than the one used for a family or a more mature skier. Along with the message, the marketing channel matters as well. While young customers may take more to a Facebook ad, a mature customer may do best with email. Stevens Pass was faced with the challenge of talking to each segment differently and speaking to them where they are listening. With the Season Pass push upon them, it was important that they take all channels into consideration to gain the most value from their marketing efforts. But how do you tailor the message and the channel to each different segment?

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Infographic: 2016 Holiday Marketing Guide

2016 Holiday Marketing Guide

Every holiday season, we see different trends and forecasts in purchasing behavior. For the 2016 season, the main differences from previous years is the continued growth of online sales and the explosion of mobile commerce. As mentioned before, it is more important than ever to focus on mobile efforts as retail sales on a smartphone doubled year over year. To gain the most from your holiday marketing, we have prepared the below infographic for your use! See more below!

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Top Five Holiday Marketing Campaigns

Now is the perfect time to start creating your Holiday Marketing Campaign for the 2016 Christmas season.  As companies tend to advertise physical products in order to boost end of the year sales, these unique campaigns offer a different approach.  In spite of the Holiday Season, here are some of the best Holiday Marketing Campaigns from some of the nation’s top retail brands.

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